Marketing is evolving.
To become a digitally-enabled relationship bank, an entire marketing organization needs to evolve. As RBC’s analytic partner over the last 40 years, we’re excited about the opportunity to continue to partner with you on this journey as your further invest in your digital ecosystem.
In the digital world, consumers demand one view of brands; and brands one view of consumers. SAS provides a marketing decision platform that maps customer journeys with marketing processes by bringing together data, processes & analytics.
SAS Analytics Powers Today’s Digitally-Enabled Bank
"We view our vision and the way we work, as no less than revolutionary. Very few companies our size can control one-to-one customer contact as quickly and efficiently as we do. The Multi-Channel tool provides us with a strong engine which is the foundation of our dialogue activities."
- Simon Steen-Petersen, Global Head of Marketing for Personal Banking at Danske Bank
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Client Success Stories
Omni-channel marketing and insights gives Danske Bank an improved customer service
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SAS helps German bank engage with customerson a more personal level while preserving customer privacy
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Additional Resources
Register and get a free book
Select one of the four complimentary books below & start taking actioning analytics today:
The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age.
By Jill Dyche, Vice President, SAS Best Practices
Agile by Design
By Rachel Alt-Simmons
Big Data, Data Mining and Machine Learning
By Jared Dean
Keeping up with Quants
By Thomas Davenport
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