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Marketing is evolving.

To become a digitally-enabled relationship bank, an entire marketing organization needs to evolve. As RBC’s analytic partner over the last 40 years, we’re excited about the opportunity to continue to partner with you on this journey as your further invest in your digital ecosystem.

In the digital world, consumers demand one view of brands; and brands one view of consumers. SAS provides a marketing decision platform that maps customer journeys with marketing processes by bringing together data, processes & analytics.

SAS Analytics Powers Today’s Digitally-Enabled Bank

"We view our vision and the way we work, as no less than revolutionary. Very few companies our size can control one-to-one customer contact as quickly and efficiently as we do. The Multi-Channel tool provides us with a strong engine which is the foundation of our dialogue activities."

- Simon Steen-Petersen, Global Head of Marketing for Personal Banking at Danske Bank

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Where do you stack up against your peers globally?

Take the Marketing Confidence Quotient Survey and get your score now!

Client Success Stories

Danske Bank Logo

Omni-channel marketing and insights gives Danske Bank an improved customer service


Customer satisfaction, sales surge with improved customer intelligence


SAS helps German bank engage with customerson a more personal level while preserving customer privacy

Register and get a free book

Select one of the four complimentary books below & start taking actioning analytics today:

The New IT - Bookcover - Jill Dyche

The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age.
By Jill Dyche, Vice President, SAS Best Practices

Agile by Design: An Implementation Guide to Analytic Lifecycle Management

Agile by Design
By Rachel Alt-Simmons

Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners

Big Data, Data Mining and Machine Learning
By Jared Dean

Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

Keeping up with Quants
By Thomas Davenport

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 The New IT
 Agile by Design
 Big Data, Data Mining and Machine Learning
 Keeping up with the Quants
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