Director, Audience Measurement Science, Numeris
Derrick Gray is a seasoned senior leader with more than 15 years of advanced analytics and marketing research expertise and is currently Director, Audience Measurement Science at Numeris. The Audience Measurement Science group acts as the Centre of Excellence (CoE) for Advanced Analytics, Data Science and Statistical Research and supports the measurement of Canadian audio and video audiences. Numeris’s audio and video data acts as the transactional currency for the Canadian advertising industry for radio and television ad sales.
Derrick played a key role in the building of the Numeris’ electronic measurement panel - the first multi-media radio/television panel in the world - and has been instrumental in many of Numeris’ statistical and methodological enhancements. Currently he is driving Numeris’s Business Intelligence and Analytics strategy and has been the sponsor of Numeris’s installation SAS Viya, one of the first such installations in Canada.
Derrick holds a Bachelor of Science degree from the University of Toronto in Mathematical Sciences (Statistics), a Master of Science in Statistics from the University of Toronto and is currently a Doctoral Candidate (Doctorate in Business Administration) in Management Information Systems at Athabasca University. His areas of research includes the impact of Big Data on Canadian Audience Information Systems as well as Data-driven decision-making.