Anatomy of an Analytic Enterprise
Anatomy of An Analytic Enterprise by Kimberly Nevala defines what it means to foster an analytics culture by highlighting the critical characteristics of and barriers to success. Based on some real-life success stories, the paper focuses on cultural and organizational dimensions of analytics programs, using the “anatomy” metaphor to highlight foundational solutions and skills.
TDWI Best Practices for Delivering Actionable Customer Intelligence
Today, organizations are feeling the urgency to become more customer-centric. Most have a tsunami of data, but it is of little benefit if users cannot interact with it effectively to share insights in presentations, email, texts and meetings. New tools that combine the powers of data visualization with easier-to-use analytics are maturing, making it possible for nontechnical business users to do more on their own. This report checklist offers seven best practices for formulating a strategy to derive and deliver actionable customer intelligence. The practices are aimed at helping organizations turn their increasingly voluminous data riches into competitive business advantage.
Beyond the Campaign
Marketing leaders are constantly trying to build profitable customer relationships by delivering innovative marketing strategies that reach and energize the audience. At the same time, initiatives like customer experience management are driving the need for a marketing makeover. This paper shows how leading companies are repositioning their marketing efforts to prepare for a more data- and results-driven environment.
TDWI Hadoop for the Enterprise
This report sheds light on the many new products, technologies and trends surrounding Hadoop, including:
- Business and technology drivers for Hadoop.
- Hadoop’s benefits and barriers.
- Organizational practices for Hadoop.
- Current and future applications, platforms and tools.
- Best practices and top priorities for enterprise Hadoop.
Plus, the report includes a list of some of the top vendor platforms in the Hadoop ecosystem.