In this video interview, Heavy Reading’s Sr. Analyst Ari Banerjee and SAS’ Sr. Industry Consultant Kelvin Hall discuss ways in which Telco Network data can be used to positively impact the customer experience. They focus on how initiatives can be undertaken to
- Better plan and accommodate network growth
- Improve the relevance of marketing and customer care offerings
- Use real-time analytics to be game-changers in the industry
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