Tasty alcohol drink cocktail tequila with lime and salt on vibrant dark background. Closeup. Horizontal.

Personalized marketing a cocktail for success

Canadian liquor retailer targets individual customers on a mass scale to boost engagement

SAQ - The Société des alcools du Québec
The cool thing is, the more they use Inspire, the more personalized the offers become.
Background PBLS 2014 Speakers


customers satisfaction rate

Company achieved this using   •  SAS® Model Manager  •  SAS® Enterprise Miner   •  SAS® Visual Analytics

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