Tasty alcohol drink cocktail tequila with lime and salt on vibrant dark background. Closeup. Horizontal.

Personalized marketing a cocktail for success

Canadian liquor retailer targets individual customers on a mass scale to boost engagement

SAQ - The Société des alcools du Québec
The cool thing is, the more they use Inspire, the more personalized the offers become.
Background PBLS 2014 Speakers

94%

customers satisfaction rate

Company achieved this using   •  SAS® Model Manager  •  SAS® Enterprise Miner   •  SAS® Visual Analytics

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