Curious Minds Think Alike

SAS is proud to partner with businesses that lead with curiosity to build a more equitable and ethical future.

Harvard Business Review video series features SAS partners who inspire innovation through curiosity.

Curious leaders see data for what it is – and what it could be. They ask the questions that lead to analytical insights. They empower their teams to do the same. And they even encourage partnerships with businesses for fresh perspectives that challenge the status quo.

Julie Devoll and Todd Pruzan of Harvard Business Review speak to some of our SAS leaders and partners about what fuels their curiosity, how they encourage that spark in others, and why they see curiosity going hand in hand with AI advances as a foundational imperative for the evolution of business.

If you really want to learn, you first have to listen.

Emma McGuigan, Global Lead of Intelligent Platform Services, Accenture

Curiosity and innovation live together.

“We're in a world now where we're constantly thinking about the next new … but we've also started to recognize what we really need in terms of human interaction. It's about reasserting what we mean by an employee experience, repositioning how we serve clients … and addressing challenges in a really different way … we're only limited now by our human ingenuity."

Without curiosity, innovation would be at a standstill.

Beena Ammanath, Executive Director, Deloitte AI Institute

Curiosity challenges the status quo.

“We live in interesting times where there is innovation coming at us at a faster pace than ever before. My work is really to bring the AI ecosystem, and all the dimensions of that ecosystem, along with data and analytics, to Deloitte. What I do to encourage curiosity is really part of my job, which is to challenge the status quo, encourage new ideas and provide a safe space to try out those ideas."

To get the full value out of AI and machine learning, technology must be available to curious people from all backgrounds and levels of business.



of company data goes unused for analytics.

Forrester Inc.



of data science projects never make it to production.


"The driver for public policy at SAS is curiosity. My role is to give my colleagues the opportunity to look into policy and legal developments … that will shape our market and will impact our company. … This is not always easy, looking five, 10 years ahead, but I find my role fascinating."

Kalliopi Spyridaki, Chief Privacy Strategist for Europe and Asia Pacific, SAS

Curiosity expands our worldview.

Lisa Spelman, Corporate Vice President and General Manager, Intel Corp.

Curiosity inspires collaboration.

“Intel is filled with brilliant people … from every background. … Then you layer on top the opportunity to meet with our customers that are literally changing the world every single day with new digital services and capabilities, and then everyone in the industry beyond that, including partners like SAS, and there’s an unending limit to what you can expand your mind with."

There is no innovation in isolation.

Jens Rassloff, Global Head of Strategic Relations & Investments, KPMG International

Curiosity is strengthened by diversity.

“We try to take a very integrated approach to creativity and innovation. And I try, for example, to have a very mixed team with different backgrounds. So be it age, gender, nationality, education ... we have everything in our team, from a PhD in archaeology to mathematicians and entrepreneurs who did run their own business before. That is what drives innovation and curiosity."

"I believe it is my role at SAS to create an environment that fosters discussions and decision making that take us forward. As a commercial software vendor, it's our main responsibility to create products customers are willing to pay for, which means we have to provide unique value to them."

Udo Sglavo, VP of Advanced Analytics, SAS

Advances in AI will help us build a world with

(safer products.;equitable distribution of resources.;secure transactions.;better patient outcomes.;faster cures.;earlier interventions.)