About this paper
Fierce competition among insurance providers, asset managers and banks for the money and attention of customers, agents and financial advisers forces organizations to rethink and retool as they try to capitalize on opportunities in the marketplace. To differentiate themselves and capture a bigger, more profitable piece of the pie, they are turning to analytics, but technological, organizational and cultural challenges serve as barriers to implementation. This paper will help insurers develop and act on analytic strategies to enable business goals.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 80,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .