White Paper

Personalization and Data Privacy: Consumers’ Survey in Western Europe

About this paper

We live in a mobile, digital world. Consumers expect and demand that they can connect every aspect of their daily lives to their smartphones and tablets. To live up to this expectation requires organizations to be more intimately aware of consumers’ wants and preferences. See how consumer sentiment is adapting to these changes. This third annual survey is focusing on consumers’ behaviors and concerns in countries of Western Europe: Belgium, France, Germany, Netherlands, Portugal and Spain.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 83,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know^® .

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