About this paper
We live in a mobile, digital world. Consumers expect and demand that they can connect every aspect of their daily lives to their smartphones and tablets. To live up to this expectation requires organizations to be more intimately aware of consumers’ wants and preferences. See how consumer sentiment is adapting to these changes. This third annual survey is focusing on consumers’ behaviors and concerns in countries of Western Europe: Belgium, France, Germany, Netherlands, Portugal and Spain.
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