About this paper
How is your organization preparing for the digital age? It’s no secret that the relevance of traditional print and broadcast channels has declined, completely changing the consumer-corporation dynamic. Marketers no longer drive the discussion. Everyday people are now the style-makers and trendsetters.
For marketers trying to compete in the digital marketplace, it’s incredibly difficult to surface your message above the noise. With such high channel fragmentation, making strategic decisions on audience, content and platforms is critical. This white paper explores the challenges and opportunities of marketing in the digital age, including how marketers need the capability to define their market, build outstanding content, tailor messaging and provide that messaging in the right medium – quickly!
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 83,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .