About this paper
Stories unite us on a human level, because they add context and meaning to data. Our logical side tracks data points while our emotional side connects with images, visualizations and pictures painted with words. That’s why combining data with a story is important.
This paper provides practical advice to help advance your storytelling journey. It covers things like humanizing and adding meaning to data, removing doubts while sharing your vision and basic tips for better storytelling.
Storytelling’s goal is to present data in a way that is memorable and easy to understand.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.