Analytics and the Customer Journey

7 Best Practices for Delivering a Better Customer Experience

About this paper

Organizations are ultra-focused on creating exceptional experiences for their customers. The problem is, customers don’t think in terms of singular interactions. They actually view their relationship with a brand as a product of their experiences – which is why it is imperative that marketers see things from the customers’ perspectives, and should seek to better understand every facet of the customer journey.

This paper provides seven best practices that will help you become better at understanding the customer journey, delivering a more balanced journey, and ultimately improving each customer experience in the process.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 83,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know^® .

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