How SAS® Delivers Identity Analytics & Identity Intelligence
Identity theft can occur at any stage of the customer journey, and the impact on your business can be tremendous. SAS empowers you to shield your customers and your organization from the ever-changing threats of fraudsters. Our identity analytics capabilities combine AI-driven data orchestration with our industry-leading on-demand decision engine for real-time results.
Detect & prevent application fraud
SAS combines multiple analytic methods with embedded artificial intelligence and machine learning capabilities to assess the risk of new applications, uncovering stolen, manipulated or synthetic identities earlier than ever so you can fight back more effectively.
Proactively identify account takeover threats
Use industry-leading data analytics and machine learning to monitor accounts and transactions for suspicious behavior so you can identify possible account takeover threats while minimizing false positives.
Reduce e-commerce fraud
Detect fraudulent shopping behavior and device/SIM characteristics using stronger authentication and powerful, analytics-driven tools and technologies so you can reduce fraud and chargebacks.
Identify more digital fraud
Bring in third-party data – e.g., biometric, digital ID and behavioral – for transaction enrichment and implement multiple detection techniques so you can spot more digital fraud across channels, including online banking, mobile, ACH and wire.
Why SAS® for identity analytics?
Convenient identity validation without compromise
Confidently validate digital users’ identities, whether they're logging into an account or completing an application. Fortify your due diligence with one-stop access to some of the leading data providers and powerful analytics, ensuring fast virtual access for customers.
Easy integration & management of multiple identity management providers
SAS provides a centralized platform that lets you easily integrate and work with the data providers you need, making it easier and less costly to onboard and manage multiple identity providers.
Hybrid analytics delivered as a service for real-time detection of new identity fraud trends
Detect and adapt to new identity fraud trends in real time. A detection strategy powered by SAS can include rules, anomaly detection, machine learning and other statistical approaches. By combining methods, you can spot more identity fraud while reducing false positives.
Greater customer confidence, lower costs
Reduce customer friction by enabling faster applications and account login. SAS integrates expanded third-party data with multiple analytic methods, giving you a holistic view of your customer through data enrichment and analytics – keeping customer confidence high and the cost of doing business low.
Get to Know SAS® Identity: Enrichment and Assessment
Deliver a better, seamless, customer experience by gaining a real-time, holistic view of your customers. SAS Identity: Enrichment and Assessment is a cloud-based solution that scales to fit your needs while minimizing costs and disruption to your IT resources. With this solution, you can:
- Consume customer data in real time, synchronously or asynchronously.
- Enrich your data with third-party data from industry-leading data providers, including digital, biometric, public and behavioral.
- Use rules and analytics to provide a decision back to your customer.