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The Analytical Marketer

How to Transform Your Marketing Organization


Transform the marketing organization from “art” to “art and science”.

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Written by Adele Sweetwood, the head of global marketing for SAS, The Analytical Marketer explains how to build an analytically driven marketing organization.

The Analytical Marketer zooms in on:

  • How to adopt an Analytical Mind-Set
  • How to move from silos to convergence
  • How to build talent and skills
  • How to evolve from being responsive to being agile

Tell us a little about yourself and your organization and receive your complimentary copy of Adele Sweetwood’s book: The Analytical Marketer.  

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 83,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .

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 Create a 360-degree customer view
 Create a global view on campaign and channel performance
 Orchestrate and prioritize offers based on relevancy and customer behavior
 Visibility on all running campaigns, offers and marketing assets
 Cross-departmental collaboration
 Manage customer data and ensure compliance with current and upcoming data protection regulations
 Gather the right skills in the marketing organization
(1 - no customer data available, 5 – real-time analytics & optimization scenarios based on context and customer behavior)

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