SAS forms partnership with Comark and strengthens position in digital marketing
SAS, leader in omnichannel marketing, today announces a partnership with Comark, a Leuven-based company specialized in marketing automation, customer engagement and personalization. This particular expertise enables SAS to explore a new market and offer more comprehensive services to customers. Both companies strengthen each other by bridging the gap between IT and marketing.
The collaboration with Comark is part of SAS’ strategy to broaden its focus on software-as-a-service (SaaS), more specifically within the framework of SAS® Customer Intelligence 360. This is a SaaS solution that allows customers to efficiently manage their digital and CRM marketing from a single point-and-click interface.
The SaaS model now also gives midmarket customers access to enterprise marketing software at an affordable price. Since SAS originally focused on the enterprise market, the company is now looking for the right partners to position software solutions with customers in the midmarket.
“As an important marketing player, Comark is an ideal partner for SAS, with knowledge of both marketing automation and the digital part”, says Steven Hofmans, Business Solutions Manager at SAS.
Blending marketing and technology
Comark is a start-up that is part of the Cronos Groep, one of the largest consultancy groups in Belgium. The company focuses on marketing technology and collaborates with various large and smaller enterprises in Belgium. “We guide our customers in finding the right technology for their needs and then help to implement these solutions or to integrate them with other tools. We also support customers with a lack of time and resources to set up campaigns with this technology”, says Ken Borremans, one of Comark’s founders.
“In most companies, communication between marketing and IT is rather limited as each speaks a different language. We try to blend marketing and technology, both the tools and the people. We understand the needs of marketers and use our knowledge of technology to help them find the right solutions.”
Through its collaboration with Comark, SAS wants to bring this expertise in marketing automation to its own customers. “As an integrator, Comark has a lot of knowledge about different technologies. This allows them to see where SAS can create added value for our customers”, explains Steven Hofmans.
“We want to make sure that our customers get the most out of using our software. However, not all organizations have the necessary resources and knowledge for this. Now they can rely on the services of Comark to guide them in their marketing journey.”
Comark also sees multiple benefits in this collaboration with SAS. “Marketing involves analytics as well, and SAS has the most complete CI tool that has been entirely developed in-house. Sometimes you need to combine several solutions, but SAS offers the possibility to orchestrate all customer interactions from a single interface: digital marketing, CRM, and content. On top of that, we have found a local partner with SAS, and that is important to us”, concludes Ken Borremans.
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