Belfius partners with SAS to innovate with data 

Belfius relies on The SAS Platform to deal with current and future challenges in the banking sector

After decades of collaboration, Belfius extends its partnership with SAS for building and executing their digital strategy. Fueling innovation with data will help Belfius to become the bank of the future and the leader in customer experience.

Belfius is the fastest growing financial institute when it comes to mobile activity and they garnered a huge amount of data. As Geert Van Mol, Chief Digital Officer at Belfius Bank & Insurance stated at SAS Forum Belux in June 2017, “These data are the starting point of the next wave of innovations. Using data for innovation will be a long and never-ending journey, which starts with the centralization and integration of all these data, and meanwhile we will continue focusing on customer experience.  So the most rewarding projects that will turn data into additional revenue are yet to come, but they will make a huge difference.”

The SAS Platform will be the foundation helping Belfius speed up innovation and realize these projects. Spanning data management, exploration and visualization, predictive analytics capabilities and governance, it will allow Belfius to turn data from anywhere in the organization – real-time or not and faster than ever before – into valuable insights that can be used in multiple domains like sales, risk management and marketing.

The SAS Platform and its Viya capabilities such as embedded artificial intelligence and the integration with open source, will allow Belfius to be the leading bank of the future, combining speed and governance, focusing on superior customer experience.

Anne-Marie Glineur, Chief Data Officer, Belfius, explains this next step in the relationship: “We believe in SAS as a strong partner. Not just because of their decades of experience in analytics and data management, but also because SAS keeps investing in the newest technologies, reflecting with us about how we can face current and future challenges to stay competitive in a rapidly changing environment”.

The SAS Platform will also help Belfius comply with the GDPR in a more industrialized way by centrally managing and processing data from all types of environments.

Jeroen Van Godtsenhoven, Managing Director, SAS Belgium & Luxembourg: “We look forward to take the relationship that we’ve built over the years to the next level, not just as a software supplier, but as a true innovation partner. The key to its success is most definitely our shared DNA. Both Belfius and SAS believe customer experience is crucial. In today’s world of hyper personalization and care you can’t win without capitalizing on data and analytics (Machine Learning and AI). The SAS platform will help Belfius to serve its customers in an optimal way.


About Belfius Bank

Belfius Bank & Insurance is a well-established bankinsurance provider with a local focus. It operates in Belgium in three main areas: retail and commercial banking, financial services for the public and corporate sectors and insurance. Supported by 150 years of experience in the public sector and 50 years in retail banking, Belfius Banque et Assurances is wholly owned by the Belgian Government via the Federal Holding and Investment Company (SFPI).

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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