StepStone uses analytics to enhance service to job seekers and employer.
SAS will help StepStone to increase efficiency and customer centricity of its career management portal
StepStone will be using analytics to provide job seekers and employers alike with more relevant offers and services at the right time thanks to technology provided by SAS, the global leader in business analytics.
StepStone, a user-friendly online platform for job seeking and recruitment, wants to understand its clients better so it can offer the right advice and mix of services. The company wants to enhance the way to extract and organize its customer data, analyze and segment its customers and job seekers, and provide the best results to its clients.
“Our single ambition is to deliver a qualitative short list of candidates to our customers. With the millions of visitors we have, StepStone has a unique and huge set of data that we can now analyze in depth. SAS allows us to understand the candidate behavior and turns this into a better match between candidate and recruiters. By having a better prediction on the customer needs, we can adapt our marketing strategy to attract the right candidates at the right moment.” says Jan Heiremans, Chief Operating Officer at StepStone.
Founded in 1996, StepStone is one of the most successful online job board businesses today. StepStone operates over 10 top brands with 37 million visits and more than 310,000 jobs per month.
Everything StepStone does is in line with one main objective: to accurately match the best candidates with the best companies. Over 1100 people in 21 countries aim to deliver the highest quality of service to all of their clients, ranging from small local players to big global corporations throughout all industry sectors. More than 58,000 renowned companies, for example Deutsche Telekom, Siemens, Deloitte and Daimler, use the StepStone job boards successfully for the recruitment of qualified specialists and executive staff.
Beyond the national StepStone websites the international group “The Network” allows customers to find new employees in more than 130 countries. StepStone is part of the job board portfolio of Axel Springer Digital Classifieds GmbH.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 83,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .
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