About this paper
There are many channels for interacting with customers, yet most organizations only use a small fraction of the data that's available from those exchanges. Why? Because most find it difficult to examine the millions of data points – often unstructured text – that comprise the customer picture. Using interactive visualization in an easily digestible, exploratory environment, you can bring all of your data to life – call center notes, trouble tickets, surveys, document stores and social data. As you expand the reach and insights of your analysis, you'll be able to interrogate, evaluate and understand precisely what your customers are trying to say.
SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.