About this paper
This research brief examines the evolution of the CFO finance and accounting function from its traditional data collection, validation and reporting role to a value-added one, namely, supporting analysis for decision making. In this brief, Gary Cokins explores his vision for how finance can use analytics to take the CFO and accounting functions to much higher levels. Instead of just giving answers to improve organizational performance, financial professionals need to learn how to use analytics to provide a deeper understanding of the cause-and-effect relationships that drive results. Financial units must move from talking about possibilities to estimating probabilities through the use of analytics. Cokins investigates how finance professionals can become trusted partners with the business and move toward true analytics-based performance management.