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White Paper

Cognitive Computing: Analytics and Beyond

About this paper

Analytics has long been the mainstay for business intelligence to derive insights from collected data. With the addition of text and sentiment analytics, predictive modeling and sentiment prescriptive analytics, our ability to understand the business and then predict and recommend actions has taken another leap forward.

Cognitive computing rounds out the analytics suite in two important ways:

• By adding new tools to help understand ambiguous, human problems on an indi­vidual level
• By broadening the accessibility of data to new groups of users

This white paper discusses how cognitive computing extends analytics to solve new problems. It defines cognitive computing and presents examples of the analytics world of the future.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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