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 Customer Data
 Product Data
 Sales Data
 Transaction Data
 Location Data
 Supplier Data
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 We have a defined data management strategy focusing resources on collecting and analysing valuable data
 We understand the value of data and are marshaling resources to take better advantage of it
 We collect a large amount of data but do not consistently maximise the value
 We collect data but it is severely underutilised
 We do not prioritise data collection
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 Yes looking at tools this year
 Yes will look at tools next year
 We already have the tools we need
 
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