Digital Alchemy teams with SAS to offer advanced digital marketing solutions

SAS, the leader in analytics, has entered into a strategic partnership with Digital Alchemy, an Australian provider of advanced marketing technology solutions whose high-profile customers include Virgin Money, Foxtel, NBN and Metcash.

Sydney-based Digital Alchemy was founded in 2003, employs 150 professionals and has branches in China, Thailand, Singapore and New Zealand.

The company’s General Manager ANZ, William Natalegawa, said, “We have been using SAS since we started in 2003 so we already know the SAS technology well, and we know their people.

“Building on that, this new formal partnership enables us to address a gap in the market where organisations holding very large data sets (of half a million and beyond) but don’t necessarily have extensive technical resources want a proven and scalable digital customer marketing solution to grow their business.”

Under the terms of the partnership, Digital Alchemy and SAS will go to market jointly, with the SAS Customer Intelligence 360 suite.

This combines digital interactions and traditional data sources across all inbound and outbound channels to give marketers a complete understanding of each individual customer. Then, with the suite’s embedded predictive analytics, they get the ability to deeply mine the engagement histories of their customers, to fashion unique and compelling approaches to them.

William Natalegawa added that liaising with SAS in this way further strengthened Digital Alchemy’s promise to its customers, “We make marketing automation work”. He said that in addition to joint marketing with SAS, his company would continue offering all SAS users its implementation, support and consulting services – including the design and delivery of innovative marketing programs and campaigns.

Dermot McCutcheon, Director of Alliances and Channel for SAS Australia and New Zealand said, “Digital Alchemy has a great reputation for successfully marrying marketing knowhow with technical excellence. We look forward to a mutually rewarding relationship at a time when marketing solutions are increasingly enhanced by Artificial Intelligence and Machine Learning.”  

About Digital Alchemy

Digital Alchemy works with its customers every step of the way. While implementing a marketing technology solution is relatively straightforward, making it work to meet the objective is challenging. This is why a lot of organisations are left stranded with a martech stack they are unable to effectively operate or manage. With Digital Alchemy, our customers get a partner that works alongside them to ensure success. We don’t let them implement before creating a clear customer strategy and ensuring they fully understand what they are getting. With us, they start out right with a marketing solution that helps them successfully move forward.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

Editorial contacts: