Whether you work in sales, marketing, strategy or operations, you will know that being customer-obsessed is key to success in today’s competitive business environment. The pressure is on to know as much as you can about your customer and what they need from your business.
But finding and understanding the information you need is near impossible when your customer data is inaccurate, outdated and disorganised. The rise of big data and increasing regulation have made mastering this data a critical challenge for businesses.
SAS Data Quality provides an industry-leading approach to data discovery and quality profiling, making it simple for business users to ensure the quality of their customer information.
This free webinar will show you how to:
- overcome the key challenges organisations face in managing customer data
- apply best practice in cleansing customer data
- use SAS Data Quality Desktop to create a single view of your customer.