SAS | The Power to Know


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To view the on demand webinar, Customer Segmentation, please fill out the information below:

 Not enough information on external demographics
 No single view of the customer
 Limited segmentation analysis skills
 Reliance on ‘gut feel’ profiling instead of statistical profiling when creating segments
 Better and more cost-effective marketing
 Improved customer experience at different lifecycle stages
 Enhanced product development for unique segments
 Yes – we currently use analytics
 Yes – in the next three months
 Yes – in the next six months
 SAS Code
 SAS Enterprise Miner
 R Open Source
 Other (please enter)

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