The more you know about your customers’ behavioural, geographical and psychological characteristics, the easier it is to devise effective marketing campaigns, identify fraudulent activities and create first-class experiences for distinctive customer groups.
Let’s face it – database analysts have a tough job. They deal with the ever-changing business and socio-economic conditions affecting customer profiles to shed light on the insights hidden within an organisation’s data.
The things you don’t know about your customers make your organisation vulnerable to unforeseen challenges and missed opportunities. That’s why it is essential to scour your databases and use the resulting knowledge to segment your customers for better business outcomes.
SAS Enterprise Miner helps data scientists and analysts segment customer databases with greater ease and precision. In this webinar, we will show you how to simplify your segmentation and gain deeper insights to help your organisation realise the true value behind its customer data.