Are you a senior level manager interested in extracting value from your unstructured data? Then you’re invited to this complimentary breakfast to hear the benefits of SAS Text Analytics.

A case study from Lenovo

Do you have the ability to gather insights from your company’s treasure trove of unstructured data such as tweets, blog comments, call centre logs, survey data, customer emails, loan applications, service notes or insurance claims?

Anthony Volpe does.

As Chief Corporate Analytics Officer at Lenovo – the world’s largest manufacturer of PCs and tablets – Anthony’s team uses text analytics to power decision-making across the business.

Their eureka moment came one day when analysis of text data unearthed a previously unknown forum. On the website was a six-page review of a new keyboard design that had received over 2,000 comments!

Since then, their analysis of unstructured online and call centre data has yielded impressive results such as:

  • 50% reduction in issue-detection time.
  • 30-50% reduction in general information calls to their contact centre.
  • 10-15% reduction in warranty costs.

Join SAS and Lenovo for this complimentary breakfast and listen to Anthony explain how Lenovo has found gold in its unstructured text data.

Attendance is strictly limited. Register now to secure your spot at this exclusive SAS breakfast.

This event is no longer available for registration.


Register here:

 Sydney 1 September 2015
 Melbourne 3 September 2015
 Auckland 8 September 2015

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