SAS | The Power to Know

On Demand

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To view the on-demand webinar, SAS Segmentation Analysis, please fill out the information below:

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 Limited access to external demographic information
 Lack single view of the customer to be able to profile them into segments
 Limited skills and capabilities in segmentation analysis
 We use “gut feel” profiling over statistical profiling to create segments
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 Marketing effectiveness
 Customer Satisfaction - making messages relevant to the segments “behaviors”
 Improve the customer experience through different life stages
 Enhance product/policy development for unique segments
 
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 Yes – we have an active project
 Yes – next 6 months
 Yes – next three months
 No
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 SAS Code
 SAS Enterprise Miner
 SPSS
 R Open Source
 None
 Other (Please enter)
 

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