SAS | The Power to Know

Webinar Series: Text Analytics

Have you ever been tasked with making sense of call centre complaints to improve customer satisfaction? Or maybe you have to describe the main themes of survey responses to enhance services? Alternatively, if you have to respond to the abundance of social media commentary effectively, it can be overwhelming to make sense of all textual information.

Now you can bring order to the chaos of your unstructured data. How?

To make sense of unstructured data we must be able to understand the context. SAS Contextual Analysis, a product of the SAS Text Analytics suite, combines machine learning with subject-matter expertise to identify trends and topics within unstructured data. You guide the technology to define categories that are important to your organisation, and bring order to the chaos of free-format text.

Learn how SAS Contextual Analysis transforms text to business insights, in this SAS Advanced Analytics Webinar Series.

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