Data can be beautiful.
When some people see data, they see numbers and graphs. When we see data, we see potential for something beautiful. Patterns that catch the eye. Stats that tell a story. At SAS Design, we go beyond creating graphics for software – we transform business data into visual masterpieces.
What We Do
Data is our raw material. Computers are our canvas.
Stop by our design center and you’ll find a relatively small group of people doing big work. We’re always meeting with developers, customers and sales teams to gather ideas – and then we create engaging experiences for SAS enterprise software. Here are a few things that might surprise you about how we work:
We know the latest trends, but don’t necessarily follow them
It’s not because we think we can do better – although sometimes we can. We forge our own path because our work supports SAS products. It’s both beautiful and practical.
We work toward the same goal, but we all approach it differently.
Because our team is composed of different types of designers – from UX designers, to user researchers, to illustrators – we all have something to contribute to a project.
Our designs set SAS® technology apart from everyone else.
SAS software already has a reputation for being innovative, but it’s our job to make it intuitive – and look distinctive.
How We Work
Driven by design. Inspired by innovation.
As designers for enterprise technology solutions, we have to think differently than other designers. We walk a fine line between technology and art, because our work must be practical. That’s why we collaborate with developers and product managers; we have to understand the purpose of SAS technology and expectations of users so we can create experiences that are intuitive to use. Our core principles are:
Focus on the user
We engage with customers through user research and testing in the SAS Usability Lab. It helps us optimize their experiences and maximize their benefit from SAS technology.
Lead with design
Creating compelling visuals and interactions for complex technologies is our primary goal; we’re always thinking about the best ways data can be communicated to users.
Collaboration is key
Not just with SAS developers – we also work closely with our sales team and users. We’re constantly listening to customer and user feedback to fuel innovation.
Best Practices and Tips
Our best practices website, Beautiful Reports, offers tips on how to create a report that’s visually appealing and easy to understand.