About this paper
This TDWI e-book explores predictive analytics from several perspectives. First, it offers Q&A on the value, use and requirements of predictive analytics. Then, it explores three safeguards to help you avoid model-building problems. Finally, it demonstrates why business analysts, marketing data scientists, and other domain experts can look forward to predictive analytics becoming a highly interactive, data-visualization-powered user experience.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.