eBook

The Best Marketing Practices

Interviews with 100 Marketing Directors

Download in PDF or ebook format for iPad

Presentation

Every two years, the Consulting firm EBG publishes a large outcome study of 100 detailed interviews with Marketing Directors from all sectors, to understand the evolution of their work and observe the current issues.

The 2015 edition, performed with SAS and Deloitte, is based on how Marketing Directors are positioned within their companies: their scope of action, collaboration and interaction with other departments, their role as an interface outside the organization.

An important part is devoted to the impact of the digital transformation of their business and how analytics help them to meet the evolving relationship with the customer.

Download it in PDF or ebook format for iPad.

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