SAS names Shukri Dabaghi as Vice President for the Middle East & Eastern Europe (MEEE)
New appointment will build on strengthening analytics and driving innovative business strategies across the region as ME HQ scales up office in new Dubai location
SAS, the leader in analytics has appointed Shukri Dabaghi as Vice President for the Middle East & Eastern Europe (MEEE). Building on more than seven successful years heading SAS in the Middle East and Francophone Africa, Dabaghi is now responsible for leading the company’s rapid growth in the wider region, including territories in the Middle East and Central & Eastern Europe, as well as Turkey, CIS countries, and Egypt, to capitalize on the opportunities created by analytics.
Dabaghi assumed his new role in January and will manage day-to-day operations as the company continues to enjoy great success and sustained growth. Leading the teams in the Middle East & Eastern Europe (MEEE), Dabaghi will facilitate the company’s continued evolution within the new and emerging markets across the MEEE region and further strengthen the existing strong customer and partner relationships to advance the company’s development. Based in Dubai, Dabaghi will report to Riad Gydien, Regional Senior Vice President of EMEA South and East, with a focus on consolidating SAS’ leading position in the region.
“I am delighted to announce Shukri’s appointment as Vice President for the Middle East & Eastern Europe region," said Gydien. “Shukri’s seasoned leadership, experience, and track record of delivering growth at rates faster than the market is growing, makes him the perfect fit for new role. His appointment continues to cement SAS’ status as a market leader and reinforces our position at the forefront of providing world-class analytics solutions and services.”
Commenting on his new appointment, Dabaghi said, “SAS is a leader in providing innovative analytics solutions and, in my new role, I look forward to continue driving successful business in the MEEE region by providing industry-leading solutions that accelerate the growth of our customers and enable them to stay ahead of the competition in today’s highly challenging business landscape.”
To facilitate and accommodate its ever-expanding operations, SAS recently moved its Middle East headquarters to a new office in Business Central Towers in Dubai. With the Middle East analytics, big data and business intelligence market expected to be worth US$12.38 billion by 2020 -according to Report Buyer-, more and more businesses are adopting analytics for successful and smarter decision-making capabilities and for delivering greater results that ultimately impact their bottom line.
Commenting on the relocation of the firm’s HQ in Dubai, Dabaghi said: “Over two decades, SAS has registered staggering growth in the region and in our commitment to further expand our operations across the region and beyond, we have relocated to a better and bigger office as we strive to provide the best work environment for our employees in order to make them more efficient and comfortable. Empowering people is core to SAS as they are a key asset of the company.”
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