Independent Research Firm: SAS a Leader in Cross-Channel Campaign Management
SAS® Customer Intelligence offers marketers top-tier data management, analytics and insights
SAS, which excels at helping marketers give customers what they want, when and how they want it, has been named a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016. “SAS has established itself as the de facto leader for customer intelligence,” reports Forrester Research. “Consider SAS when only the most advanced marketing analytics will do,” it stated earlier in the report.
“SAS customer references reiterated the importance of advanced analytics capabilities, and highlighted SAS's international presence as a key differentiator,” according to the report. SAS® Customer Intelligence secured top-tier marks for nearly every criterion in data management, analytics and insights, and measurement and optimization categories of Forrester’s report.
“The pressure to individualize customer interactions across multiple channels is intensifying,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “Our digitally-savvy customers are rejecting single-channel, marketer-driven interactions – and marketers are struggling with that. SAS enables brands to unify data, analytics and real-time marketing activities to deliver seamless conversations that customers expect from brands.”
According to Forrester, more than half of customers cited understanding customer behavior across multiple channels and devices as one of their biggest marketing challenges over the next two years.
To meet the need, Forrester says cross-channel campaign management solutions now must incorporate “advanced analytics, real-time interaction management, and digital channel delivery.” In April, SAS unveiled the next generation of the marketer’s toolkit – SAS Customer Intelligence 360. This offering extends powerful analytics further into digital channels, to hand marketers a complete view of their customers. With SAS Customer Intelligence 360, marketers can confidently deliver relevant customer interactions in real-time.
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