SAS appoints new General Manager in KSA

New GM to increase the company’s footprint in Saudi’s growing analytics software market

SAS, the leader in analytics software and services in the Middle East, announced the appointment of Alaa Youssef as the General Manager in the country with an aim to further strengthen SAS’ presence in the Kingdom of Saudi Arabia.

In his new position, Youssef is responsible for planning and executing SAS’ sales, marketing, services and delivery operations, which is aimed at growing the company’s footprint and reach in Saudi Arabia. He will focus on deploying SAS’ advanced technology capabilities in Business Intelligence, Big Data Analytics, and Mobile and Security solutions to solve current and future needs of the Saudi market.

“Saudi Arabia is an important market for us. We are witnessing an increasing demand for services and advanced analytics for businesses to create more opportunities while achieving better decision making capabilities,” said Youssef. “I look forward to delivering and meeting the needs of our valued customers as well as providing my vast experience and achieve key milestones for the company.”

With the rapidly growing business intelligence and analytics software market in Saudi Arabia, Youssef will leverage his diverse industry experience and oversee SAS business in Saudi. According to the Saudi Arabia Business Intelligence Tools Software 2014–2018 Forecast report published by International Data Corporation (IDC), an increasing number of organisations in Saudi Arabia prioritise investments in business intelligence software tools and big data technologies, and expecting to surpass US$ 89 million in 2018.

Youssef has been with SAS since 2011 and held several prominent roles and responsibilities in SAS’ Middle East and North Africa professional services. Youssef brings with him more than 19 years of extensive experience in client relationship management, having worked in the consulting and technology industries in the Middle East. He also holds an MSC in Information Technology and a BSC in Engineering.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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