SAS appoints Marcel Yammine as General Manager for Gulf and Emerging Markets

Marcel to elevate SAS’ profile and increase analytics market share in the region

SAS, the leader in analytics, software and services in the Middle East, announced the appointment of Marcel Yammine as the General Manager for Gulf & Emerging Markets to further drive the growth of its analytics business across the region.

In his new role, Marcel will be overseeing the company’s commercial operations in these markets as well as strengthening SAS’s leading position of providing innovative solutions and enhancing organizations’ performance and efficiency. He will also be responsible for growing SAS’s market share and potential in the competitive analytics landscape in the Gulf & Emerging Markets across the public sector and various industries such as banking, telecom and commercial.

Among the countries that Marcel will manage include the Gulf, Pakistan and Afghanistan; as well as the Levant region and the Arabic speaking nations in North Africa.

“The need for business analytics is increasing wherein organizations in the region are looking to adopt cutting-edge analytics solutions that help in managing their businesses in a data driven manner, with an aim to achieve better results and decision making capabilities. One of my key objectives is to bring the company to greater heights in the Gulf & Emerging Markets by increasing awareness and adoption of SAS’ innovative solutions in business analytics across industries, by leveraging our experienced and talented workforce along with our ever growing partner network,” said Marcel Yammine.

Prior to his role as General Manager, Marcel also served as the Country Manager for SAS in Saudi Arabia, where he established the company’s position as the pioneer in analytics and data management business in the Kingdom. In addition, Marcel significantly achieved solid performances for SAS over a tenure of six years by expanding and building strategic alliances and strong relationships across the country’s leading enterprises and organizations.

“Marcel brings extensive knowledge and experience to the role. This will help us drive the desired growth and success for the company in the Gulf & Emerging Markets Region,” said Shukri Dabaghi, Regional Director, MEFA (Middle East & Francophone Africa). “I am confident that he will achieve the great results we’re expecting and steer his team to new heights.”

In addition, Marcel is a member of the Leadership Team for the SAS Middle East & Francophone Africa Region. He brings in significant expertise and strong track record of performance of over two decades, along with his strong educational background with a Master’s degree in Business Administration.

Marcel began his career in the enterprise business software and solutions industry, holding several key positions at leading multinational organizations such as JD Edwards, Oracle and PeopleSoft across the Middle East and North Africa Region. He was the lead expert in the implementation and management of enterprise software solutions to pre-sales and sales management across multiple projects.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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