SAS appoints Amir Sohrabi as General Manager, Gulf and Emerging Markets

New GM to drive client value, expand on business analytics track record

SAS, the leader in business analytics software and services, announced the appointment of Amir Sohrabi as General Manager for the Gulf and Emerging Markets. In his new role, Sohrabi will be supporting the company’s future business direction by highlighting to its clients how SAS Technology combined with its talented resources can help create business opportunities while reducing their business risk.

“I look forward to delivering value for our clients,” said Amir Sohrabi, General Manager, Gulf and Emerging Markets at SAS. “Our clients are facing an ever more complex environment in which many structured and unstructured sources of data must be analyzed in real-time in order to uncover opportunities or highlight risk. This is what SAS does better than anyone else. Our heritage is based on advanced analytics and for 37 years we have been the leader in this space.”

Amir Sohrabi started working for SAS as the Middle East Alliances & Channel Manager in 2009, after which he was promoted to Regional Director of Alliances and Channels for Middle East, Africa and Turkey (MEAT) in 2011. Before joining SAS, Sohrabi held the position of Managing Director for Eastbanc Technologies for two years, after having previously co-founded MSPX, an IT Managed Services company based out of Arlington Virginia in 2000, which was acquired seven years later.

As business issues continue to be more complex C-Level Executives rely on SAS Technology and know-how to solve their critical and complex business problems. SAS can help them unlock the potential of existing unstructured and structured data sources from operational and transactional IT systems through Advanced Analytics and Information Management. As General Manager of Gulf and Emerging Markets, Sohrabi will drive SAS’s expansion to dominate in the convergence of advanced analytics and Big Data by having the best in class talent, delivering best in class solutions for their clients and communities in the region.

Sohrabi is also a firm believer in youth development and in his spare time he is an assistant coach for Emirates American Football League, Dubai Barracudas Junior Varsity team. As part of his volunteer efforts with the EAFL, he also runs the Youth Leadership Program, which focuses on teaching the youth in the community the principles of good leadership.


About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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