SAS is a Leader in The Forrester Wave™: Digital Decisioning Platforms, Q4 2020.

White Paper Using Analytics to Improve Customer Engagement

The MIT Sloan Management Review's eighth annual Data & Analytics Global Executive Study and Research Report has released its latest findings regarding organizational use of analytics. Innovators continue to glean analytical insights, noting the use of data from multiple sources including customers, vendors, regulators and, in some cases, competitors.

Customer Story Using Customer Intelligence to optimise advertising salesREA Group uses SAS to get a clearer view of its digital advertising.

White Paper Maximizing Moments of Truth: Creating Meaningful Real-Time Customer InteractionsThe digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.

White Paper Stronger Cybersecurity Starts with Data Management

Cybersecurity professionals are changing their focus from prevention to detection. This paper describes how security analytics and proper data management help organizations quickly identify and investigate abnormal network behavior.

E-Book Operationalizing AnalyticsExplore how to overcome difficulties related to data and operationalizing analytics. We’ll also look at how one industry – banking – has been able to realize the full benefit of its analytics investment.

White Paper Using Big Data to Enable the Omnichannel Retail Experience

As trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.

E-Book What’s the new normal in health care?Even before the COVID-19 crisis, health care was changing. But the urgency of the pandemic accelerated change in health care delivery, resource optimization, data-driven thinking and decision making, and much more.

Analyst Report SAS Dives Deeper into IoT AnalyticsIDC reviews the the latest release of SAS Analytics for IoT, a simplified offering aimed at helping customers monetize the value of their IoT data.

White Paper Workforce AnalyticsThis paper explores how government HR functions can use advanced analytics, machine learning and AI to develop effective plans to meet hiring, retention and performance goals.

White Paper Leadership and Big Data Innovation

A Harvard Business Review Key Learning Summary

Article Your customers aren’t afraid of new technologies. Are you? New research uncovered some interesting themes for the next decade of customer engagement. Surprisingly, consumers are embracing technology at a faster rate than brands might expect or admit.

White Paper Text Analytics: Unlocking the Value of Unstructured Data

This research brief from the International Institute for Analytics and SAS outlines the challenges of implementing text analytics solutions and explores what makes this technology unique and exciting.

Customer Story Pharmacy benefit manager slashes fraud, waste and abuse using artificial intelligencePrime Therapeutics saves its clients $355 million in 18 months with AI-powered SAS Detection and Investigation for Health Care.

White Paper The Artificial Intelligence of Things

We’re living in a world that has more connected devices than humans. See how AI amplifies the value and potential of this fast-growing Internet of Things.

Article Soccer versus baseball: which is the best analogy for data governance?Is data governance more like baseball, featuring individual effort, or like soccer, where a team approach wins? Carol Newcomb evaluates the best sports analogy for data governance.

White Paper Machine Learning Use Cases in Financial Crimes

Learn 10 proven ways machine learning can boost the efficiency and effectiveness of fraud and financial crimes teams – from data collection to detection to investigation and reporting.

Customer Story Dutch commerce site gives eBay a competitive edge in the NetherlandsFind out how understanding customers keeps the Dutch arm of eBay on top.

White Paper Risk Adjustment in Health Care Government Programs

With advanced analytics and machine learning, health care organizations can be more timely and confident in their risk adjustment programs, more effectively managing the cost of care and building a stable annual financial portfolio.

Article Goooooal! How data stewards score with data visualizationWhen it comes to data visualization, the role a data steward plays is not so different from that of a referee. They both enforce rules, stay true to the game, and are critical to success.

Article IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.

Customer Story Travel and tourism forecasts become more accurate with analyticsDER Touristik builds web-based planning tool with SAS to better predict future demand and quickly react to changes in the market.

Customer Story Using artificial intelligence to decode dance patterns of beesAmesto NextBridge and Beefutures use visual analytics and machine learning to help protect and support healthy bee populations.

White Paper Revamping Data Management

Recent IDG survey demonstrates growing need for end-to-end data management strategies as organizations mobilize against year-over-year challenges.

White Paper Data, Analytics & AI: How Trust Delivers Value

The annual Data and Analytics Global Executive Study with MIT Sloan Management Review looks at how 2,400 global business leaders make decisions based on analytics insights.

E-Book Governments leading through changeIn this e-book, SAS has collected the wisdom and stories of the government agencies that are rising to the challenges of our times and applying analytics to drive evidence-based decision making. These stories are pulled from every sector of government and are relevant across all sectors because they each share innovative new ways to respond to a changing landscape.

Article Marketing optimization: Five lessons learned at a major US bankHow does a bank know what you need when you visit its website, open the mobile banking app or walk into the branch? For one of the largest banks in the US, the answer is marketing optimization. Here are five lessons they’ve learned.

White Paper Modernizing Data Integration to Accommodate New Big Data and New Business Requirements

This TDWI Checklist Report offers recommendations for the seven most pressing data integration modernization tasks.

White Paper Master Data Management: Finding the Value and How to Get Started

Expert author David Loshin examines the levels of maturity and capability necessary to successfully deploy MDM and shows which tangible benefits you can achieve early in the process.

White Paper Using Next-Generation Advanced Analytics to Harness Big Data

Discover why Heavy Reading recommends using advanced analytics from proven vendors to obtain real-time intelligence from all your big data.

White Paper Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience

This Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.

Customer Story Municipality puts wireless water meter-reading data to workTown of Cary, North Carolina uses SAS Analytics to analyze data from wireless water meters, assess demand, detect problems and engage customers.

Webinar Have Your Cake and Eat It Too – With R, Python + SASJoin us for a webinar and demo and learn how SAS works with R and Python to easily scale your data science efforts for enterprise analytics deployment.

White Paper What Management Must Know About Forecasting

Explore why forecasts are often wrong and learn about ways to improve them.

Article Digital transformation for SMBsFor small and midsize businesses, delivering a better. customer experience is key to digital transformation

Customer Story Workplace solutions retailer creates compelling customer experience via data-driven marketingOffice Depot Europe drives change by putting SAS Customer Intelligence 360 at the center of its digital transformation.

White Paper Operationalizing and Embedding Analytics for Action

This TDWI Best Practices Report focuses on how organizations can and are operationalizing analytics to derive business value.

White Paper Demystifying Analytics

To educate and inform insurance companies about how they can move toward becoming an “analytic insurer” – one that embeds analytics into daily operations to make better decisions that reduce costs, improve pricing and more.

Analyst Report IDC MarketScape: Worldwide General-Purpose Artificial Intelligence Software Platforms 2019 Vendor AssessmentThis IDC MarketScape evaluated general-purpose AI platforms. General-purpose artificial intelligence software platforms provide the functionality to analyze, organize, access, and provide advisory services based on a range of structured and unstructured information.

Customer Story Health breakthroughs driven by DNA analysisCommunity-based genetics study uses SAS machine learning and artificial intelligence to improve population health in Nevada.

Article Marketers and privacyCompanies that break new privacy laws get fined heavily, but there may be an even greater cost: A damaged reputation.

Article Resilience in the face of unpredictabilityUnpredictability can “shatter and reshape” a society. And in these unpredictable times, it is important to remain resilient and be prepared to bounce back. This article explores what it truly means to be resilient, how to build it, and how analytics can help you act when your resilience is tested.

E-Book Formidable ForecastsWith artificial intelligence capabilities and traditional forecasting processes, it’s possible to create efficiencies by automating the production of large-scale time-series analyses and hierarchical forecasts.

White Paper Unleashing the Power of Text Analytics for Hotels

Discover how text analytics can improve the way your hotel runs its business – from marketing to operations to revenue management.

White Paper The General Data Protection Regulation: What It Means and How SAS® Data Management Can Help

Find out how the GDPR could affect your business and how SAS Data Management solutions can help you prepare.

Analyst Report SAS is a Leader in The Forrester Wave™: AI-Based Text Analytics Platforms (People Focused), Q2 2020Forrester names SAS a Leader in The Forrester Wave™: AI-Based Text Analytics Platforms (People Focused), Q2 2020

White Paper Digital Intelligence: The Heart of Successful Digital Transformation

This paper explores how digital transformation is changing marketing and customer experience throughout industries, including banking, retail and telecommunications. It also covers the importance of data in digital intelligence and discusses strategic ways to build a digital intelligence platform.

E-Book Data Preparation Challenges Facing Every Enterprise

Time spent cleaning data is eating away at the time available for analysis. What steps can your enterprise take to get analytics back on track? Read this e-book to learn how to reverse those numbers, improving efficiency for both business users and IT by letting analysts quickly prepare data for analytics.

White Paper Enhancing the Fan Experience With Event Affinity Analysis

Learn how to use sports fan data to better target and personalize marketing.

White Paper Mobility, Vulnerability and the State of Data Privacy

We live in a mobile, digital world. Consumers expect and demand that they can connect every aspect of their daily lives to their smartphones and tablets. To live up to this expectation requires organizations to be more intimately aware of consumers’ wants and preferences. How are views changing as we become less attached to our technology and it literally is becoming more attached to us? Read our third annual survey to see how consumer sentiment is adapting to these changes.

White Paper What Are You Hiring For?

Midsize companies have a lot to offer that large companies don’t, but misconceptions, resource and time constraints unique to midsize businesses make the acquisition of analytic talent more difficult. Could the problem be with your talent management practices?

Article The opportunity of smart grid analyticsWith smart grid analytics, utility companies can control operating costs, improve grid reliability and deliver personalized energy services.

Series Women in analytics: Susan Thomas, GM FinancialWhen Susan Thomas graduated with a technical degree in the 80s, everyone assumed she'd teach. Instead, she became a coder and programmer.

Analyst Report The Total Economic Impact Of SAS Customer Intelligence 360Understand the cost savings and business benefits SAS marketing analytics solutions provide this financial services organization.

Article Operationalizing analytics: 4 ways banks are conquering the infamous ‘last mile’Here are four examples across the banking industry that show how these leading organizations followed a clearly defined path to conquer the infamous 'last mile' of analytics.

White Paper Inside Sports Analytics

10 lessons that Thomas H. Davenport, Independent Senior Advisor for Deloitte Analytics, uncovered in research conducted on more than 25 professional teams effectively using analytics to improve performance and decision-making.

Article Seven tips for creating a self-service BI governance strategySelf-service BI and IT governance – sometimes the two seem at odds. Can they coexist peacefully? Live happily ever after? TDWI thinks so. They offer seven tips for creating a strategy that works for both.

White Paper Data Preparation – Refining Raw Data into Value

Learn how data preparation is used today, which challenges you need to overcome, and in which organizational framework this takes place.

White Paper Six Ways to Use Subscriber Data to Build a Stronger Business

E-Book Data-Driven: Going from all gut to analytically inspired glory

This e-book shares in simple terms what it means to develop and cultivate a data-driven or analytic culture. It identifies key principles and practices that help an organization become more data-driven and provides a simple framework for managing that change.

White Paper Unleashing the Power of Text Analytics for Travel

Discover how text analytics can improve the way your travel organization runs its business – from marketing to operations to revenue management.

Customer Story Electric co-op forecasts demand and transmission needs NOVEC, a regional electricity cooperative, relies on SAS to forecast demand for power as well as for future infrastructure needs.

Article Why pharmaceutical firms are investing in real-world evidenceTo get a compound or device to market – bench to bedside – may be an eight- ,12- or even 15-year process. Real-world evidence has a critical role at every step, particularly in the clinical trials process.

Article Five trends that will reshape customer experienceApplying the latest research from HBR gives a new twist on this surprisingly relevant 2015 list of CX do’s and don’ts.

Series Meet the data scientist: Steve EinbenderFind out how Steve Einbender lobbied his analytics skills into a data scientist gig at Home Depot and launched the company’s Advanced Analytics Center of Excellence.

White Paper Leveraging data successfully for development

The Economist Intelligence Unit conducted a survey of global data scientists and professionals on their use and interest in data analytics. One of the key themes from the research was the desire to improve development using data – ranging from policymaking to education and health care.

White Paper Get Started With Big Data: Tie Strategy to Performance

Many organizations have turned to large-scale data gathering and analytics to differentiate their business and compete on a higher level. While it may seem like everyone is doing “big data”, not all organizations have approached the initiative with a strategy that will ultimately succeed. This Harvard Business Review paper explores the very real and difficult challenges that C-level executives face in setting a sound strategy around data and analytics and provides four principles that your organization can put in place to guide a successful big data initiative.

Analyst Report SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020.

E-Book Using data to change the world

It’s clear that data has the power to transform businesses and entire industries, but can it also change the world? When you combine passion and curiosity with analytics – the answer is yes.

Webinar What is the value of contextual customer engagement in telecommunications? - Telco Webinar Series

Article What big data has brought to the privacy discussionHow does big data impact your privacy? There are ways to balance privacy and security in an increasingly transparent and dangerous world.

Customer Story Modernizing consumer lending in VietnamVietCredit aims to revolutionize the consumer finance market with SAS.

White Paper How AI Changes the RulesReaping the benefits of AI will require changes in workplace structures, technology strategies and technology governance. Read on to learn more about the changes that leaders must prepare for to successfully implement trusted AI.

E-Book What's Next for Life Sciences?The unique challenges of the coronavirus pandemic forced life sciences companies to respond to change more rapidly than ever before. Only the companies that are nimble, innovative and able to act quickly – while maintaining regulatory and scientific standards – will succeed in addressing the immediate needs of the crisis and beyond.

White Paper TDWI Navigator Report: Predictive Analytics

This TDWI Navigator Report for Predictive Analytics shares some key differentiators for SAS, including the breadth and depth of functionality when it comes to advanced analytics that supports executives, IT, data scientists and developers.

Webinar Real-Time Decision Manager Join us for this complimentary webinar exploring the challenges that marketers face today building a customer experience (CX) strategy that can adapt in real time to meet customers’ needs.

White Paper Experience 2030. The Future of Customer Experience is... NOW!Futurum and SAS conducted a global survey including more than 1,700 consumers and brands from the United States, Canada and Mexico to understand what defines customer experience today and how it’s evolving through the year 2030.

White Paper Making Sense of Hadoop and its Ecosystem

An Investigation into the Evolution and Deployment of Hadoop

White Paper Portrait of a CAO

Our latest eBook is an interview and blended profile of a government agency’s first Chief Analytics Officer. While the profiled CAO is fictitious, the ideas, processes and strategies within the book are real and proven. And although the industry focus is government, the eBook offers insights on the challenges and experiences of the CAO in any industry.

White Paper Data Mining From A to Z

This paper shows how you can use predictive analytics and data mining to reveal new insights from data, as well as get all the pieces and parts moving together for maximum value.

White Paper From chaos to coherence: Managing pandemics with data

Based on a survey by The Economist Intelligence Unit on the use of data and analytics, professionals in the public and private sectors around the world viewed health care as the industry with the greatest potential to benefit from data analytics. In fact, the global sharing of health care data means most are optimistic about preventing future pandemics, and they want businesses to work closer with government entities to share health care data for the greater good.

White Paper The Real-Time and Predictive Commerce Playbook for CMOs

Find out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.

Article What coaching a new driver and developing an analytics culture have in commonEight lessons that apply equally to nurturing an organization's analytics culture and instructing a young driver how to safely navigate the open road.

White Paper Seven trends that will transform banking

Advanced analytics and big data are enabling smarter decisions and more efficient processes, from credit to compliance and risk management.

Article Tread carefully with customer data platformsThe potential benefits of customer data platforms are significant, but CDPs are by no means a silver bullet. Follow these three steps to avoid disillusionment.

White Paper Redefine Your Analytics Journey With Interactive Data Exploration and Predictive Analytics

What if your analytics journey were easier? It can be, in five easy steps. Learn how SAS Visual Analytics and SAS Visual Statistics together can provide a fast, fun way to explore data, build models and find the best performer.

Article The digitization of everything – its impact on the buyer’s journey and marketing’s roleFor nearly a century, the buyer’s journey was relatively linear. Advertising through mass media led to conversing with salespeople, friends and family. A purchase was made. But in today’s digitally networked world, studies show there are 3,000 different paths to purchase. How does marketing respond to this new reality? Brian Vellmure has answers.

Customer Story Telecom calls on automation to improve market position Vodafone Ukraine reduces customer churn by 30 percent with SAS Customer Intelligence.

White Paper The Analytics Mandate: Generating profits in difficult economic and regulatory times

Learn how and why banks need to apply more analytics for real-time decision making and multichannel marketing as consumers continue to migrate to digital channels and generate more data.

White Paper Drive Next-Generation Performance With Real-Time Connected Manufacturing

This special report sponsored by SAS, Intel and Hortonworks explores how manufacturers are capitalizing on the promise of the IoT, creating new value streams and revolutionizing the relationship with markets.

White Paper The Talent Dividend

Today’s organizations understand the value of competing with analytics. But this understanding has triggered a demand for analytics talent that far exceeds supply. Many companies are struggling to attract and retain the talent needed to build competitive advantage. This research report explores the success factors of data-oriented companies who are cashing in on their talent dividends. Discover the hallmarks of analytical maturity and see how your plan for developing, cultivating and retaining analytical talent stacks up.

Article Respond, recover and reimagineDisruptions to our lives happen regularly, though most are not as far-reaching as the COVID-19 pandemic. Whatever their nature, it’s helpful to have a plan for how to exit disruption still on your feet and in the game. Learn about the three-phase approach SAS recommends for mitigating widespread disturbances.

Customer Story Next-day deliveries in hand with analyticsParcel delivery company Relais Colis adapts to online shopping revolution by using SAS Visual Analytics to automate reporting, shorten delivery times.

White Paper Data Warehouse Modernization

Best practices and data warehousing trends to follow when planning modernization projects. Learn the top 12 priorities you must consider for a successful data warehouse modernization.

Article Will health care be fundamentally changed post-COVID-19?Many market forces are supporting the transformation to virtual digital health programs -- the COVID-19 pandemic is just the latest compelling event.

White Paper SAS Grid Computing – What They Didn’t Tell You

Join Austria’s Erste Group Bank on their journey from a monolithic SAS processing environment to a more flexible infrastructure using SAS Grid Manager software.

White Paper Improving disaster response efforts through data

This article explores the use of data and analytics in areas of social and economic development, including disaster management. The article was created with data from a survey by The Economist Intelligence Unit of data scientists and professionals in the public and private sectors globally.

White Paper Improve Customer Experience with Actionable Artificial Intelligence

While more marketers turn to artificial intelligence technologies, this new territory also raises more questions. This paper offers a detailed look into how AI works, and explores the opportunities and challenges it presents.

Customer Story Healthier lives for our four-legged friendsAgria uses SAS to provide better care for pets and peace of mind for their owners.

White Paper Privacy and personal data protection in a GDPR world

As the EU’s enforcement of the General Data Protection Regulation begins in May 2018, organizations worldwide are tasked with ensuring the protection and privacy of data for any EU citizens. And while the law applies in the EU, its impact is broad and the penalties for noncompliance are severe.

White Paper Understanding Data Streams in IoTThis paper explains how streaming analytics helps you acquire, understand and use real-time, streaming data to make fact-based, automated decisions – and instantaneously react to new information.

White Paper SAS Best Practices Report: Data Lakes, Data Lakes: Purposes, Practices, Patterns, and Platforms

The TDWI Best Practices Report defines data lake types, then discusses their emerging best practices, enabling technologies and real-world applications. The report’s survey quantifies user trends and readiness for data lakes, and the report’s user stories document real-world activities.

White Paper The Internet of Things: Marketing’s Opportunities and Challenges

Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.

Customer Story Finding the diamonds in your dataAt Gitanjali Group, a weekly reporting project that took several finance staffers a day to complete can now be done in an hour with SAS Business Intelligence.

Customer Story Providing the best medical care via analyticsCrouse Hospital improves patient outcomes with data-driven approach.

E-Book When Bad Data Happens to Good Companies

This e-book describes why a data quality program is critical, as well as the steps needed to achieve data quality improvement, including how to assess the impact of business issues on operations and decision making and monitor for future events. Using a "blended case study" of a health care provider as an illustration, the e-book describes how to overcome data challenges that can affect any company across industry.

White Paper Redefining Brand Performance for the 21st CenturyUse analytics and technology platforms to become genuinely customer-centric, and make the right connections with customers at the right time, on the right device.

Interview How does one of the largest cities in the world use data for social good? From data privacy to data quality, what are the challenges in using data for social good, and how does one large organization in New York City address them? Hear from a research scientist at the Center for Innovation through Data Intelligence about the data they have, the questions they ask of it, and the data they’d like to see in the future.

Article Fighting coronavirus: 4 ways analytics is making a differenceCoronavirus has separated us from family, friends, cultural and religious communities. Unfortunately, isolation is essential to slowing the spread of the virus. What else can be done? Learn how analytics is being used to improve responses to the coronavirus outbreak.

Customer Story Taming the data beastThe largest home shopping outlet in Korea used SAS to improve data quality, speed up deployment, gain business efficiency and improve service.

Customer Story The right offer every timeMigros individualizes its marketing with SAS Customer Intelligence, sees response rates and revenue increase.

White Paper Four Elements of Sustainability AnalyticsDirectors at consumer-packaged goods manufacturers who embrace sustainability grow their revenue while improving lives and environmental outcomes.

White Paper The Risks and Rewards of AI

Exploring the rise of AI, Harvard Business Review has published a collection of articles assessing the opportunities and pitfalls that could evolve, with discussions on the innovative uses of data and analytics, industry adoption, impacts to human work, and the factors of business change.

White Paper The 5 Essential Components of a Data Strategy

Skip the blue-sky thinking with a realistic data strategy to address current and future business needs.

E-Book Data Management: What You Need to Know and Why

Explores the essential building blocks of data management, including master data management, data governance, data quality, data integration and data federation.

White Paper Profiling and Analytics under GDPR: Staying on the Right Side of the Regulation with Data Governance

Explore the GDPR provisions targeting customer analytics and profiling. This paper explores how a comprehensive data governance program can mitigate compliance risks for these provisions, and introduces must-have data management technologies that can help.

Customer Story Manufacturing smarter, safer vehicles with analyticsKia Motors America relies on advanced analytics and artificial intelligence solutions from SAS to improve its products, services and customer satisfaction.

White Paper Self-Service Big Data Preparation in the Age of Hadoop: A Conversation With SAS

Learn how SAS Data Loader for Hadoop enables business users – along with data scientists and IT – to access, profile, transform and cleanse Hadoop data. The best part is, it requires minimal training and no need for coding.

White Paper Shopper Insights to Improve Retail Loyalty Programs

Leveraging Kellogg’s experiential learning initiative, SAS worked with a group of MBA marketing research students to find out what drives retailer loyalty. The findings offer guidance on how retailers can improve their loyalty programs.

Customer Story Zeroing in on property values with machine learningArtificial intelligence improves assessment accuracy and productivity in Wake County.

Article How to drill a better hole with analyticsFrom drilling holes to preventing health care fraud, learn about some of the new technologies SAS has patented with IoT and machine learning technologies.

White Paper Predictive Analytics in Practice

This Harvard Business Review Insight Center report features 25 articles focusing on how to use predictive analytics in decision making and planning. Look at emerging best practices in the field, as well as examples of companies that use analytics in particularly innovative ways.

Customer Story IoT data with artificial intelligence reduces downtime, helps truckers keep on truckingVolvo Trucks and Mack Trucks use sensor data and SAS AI solutions to minimize unplanned downtime.

E-Book Data: Managing It to Make the Most of It

This e-book provides an in-depth look at how health care organizations could use information management to make better use of data – and, in the process, move clinical care forward by having the ability to not only collect information but to make intelligent decisions and care advancements based on true knowledge.

E-Book Your data scientist hiring guide

This ebook provides a brief guide for data scientist hiring. It offers 20 interview questions, 3 data scientist profiles and tips on building a data science program. The book provides a call-to-action to the data scientist primer page.

White Paper The Current State of Hadoop in the Enterprise

Written by the International Institute for Analytics, this paper presents a broad view of Hadoop in the marketplace, including how it is being adopted and used by global organizations. It then offers a set of recommendations that organizations can use to succeed with Hadoop.

Customer Story The right fit in all the right waysLevi Strauss & Co. crafts better customer experiences through big data and analytics.

Article Moving beyond the ad serverAd servers take a broad-brush approach to delivering advertising. But there is a better way. One that allows you to finesse your offerings to paint the best picture for visitors by using data analysis to gain profitable insights.

White Paper SAS Analytics and Open Source

Explore how organizations balance open source solutions along with commercial software to meet the requirements for statistical analysis, both within their organizations and externally with regulatory bodies.

White Paper Heavy Reading: Advanced Predictive Network AnalyticsHeavy Reading reveals how predictive analytics gives service providers real-time visibility into their networks – boosting revenue potential and ensuring more satisfied customers, better targeted marketing, fine-tuned capacity planning and top-notch service assurance.

Customer Story Personalization is key in telecommunications. And analytics the natural solution.Telenor Norway uses SAS Analytics to enhance business decisions and continuously adapt to customers’ needs.

White Paper Foundations for Data Monetization

Take a deep dive into the data monetization research of MIT CISR and SAS, and learn about a classification for information offerings, non-negotiable business capabilities required for data monetization, facets of information business cultures and areas of potential competitive advantage.

White Paper Managing the Analytics Life Cycle for Decisions at Scale

Let the SAS Analytics Life Cycle guide you through the iterative process of going from raw data to predictive modeling to automated decisions, faster. This paper tells you how.

White Paper The Connected Vehicle. Big Data, Big Opportunities

The opportunities for the automotive industry are enormous as the number of connected vehicles is projected to outpace global population growth for the next 10 years. The data collected from these vehicles, up to 30 terabytes each day, will have wide-reaching implications for drivers and manufacturers alike.

Customer Story Get better insights about your customers Sanoma's campaigns are targeted more optimally to customers - resulting in a high response rate, an increase in revenue per customer and enhanced customer value.

White Paper Five Steps to Analytical Maturity

White Paper Prepare Your Organization to Capitalize on Predictive Analytics

High-performing organizations take advantage of the power of analytics by channeling their efforts in four areas: focus, adopt, adapt and activate. This Harvard Business Review paper describes how to succeed in those areas, and overcome the barriers that get in the way of an ROI in analytics.

Analyst Report SAS is a Leader in The Forrester Wave™: AI-Based Text Analytics Platforms (Document Focused), Q2 2020Forrester names SAS a Leader in The Forrester Wave™: AI-Based Text Analytics Platforms (Document Focused), Q2 2020.

Webinar Machine learning, prediction and optimization techniques - Telco Webinar Series

White Paper SAS for Media

White Paper Five Data Management and Analytics Best Practices for Becoming Data-Driven

This TDWI Checklist Report discusses best practices to build a program and an infrastructure for becoming data-driven.

E-Book GDPR compliance in a data-driven world

Some organizations focus on the scary aspects of failing to comply with the EU General Data Protection Regulation. But there are many long-term benefits of following through with plans for sustainable GDPR compliance – such as gaining a competitive edge, or developing new products or services.

Article ModelOps: How to operationalize the model life cycleModelOps is where analytical models are cycled from the data science team to the IT production team in a regular cadence of deployment and updates. In the race to realizing value from AI models, it’s a winning ingredient that only a few companies are using.

White Paper Sales & Marketing Report 2017 - The Digital Experience

CGT’s Sales & Marketing Report 2017, sponsored by SAS, looks at progress on several key topics, including supply chain, trade promotion, direct-to-consumer marketing, data and analytics, security and the digital enterprise.

White Paper The Machine Learning Landscape

This paper, for novice and intermediate data scientists, talks about the four widely recognized machine learning styles and their common uses, data and modeling methodologies, and popular algorithms for solving machine learning problems.

Article Load Forecasting: Ensuring supply meets energy demandLoad forecasting helps energy suppliers meet demand for residential and commercial customers. As renewable energy resources increase, the necessity for a technology platform that adapts to load forecasting requirements becomes crucial.

White Paper Federated Data Checks InEver wondered how you could change your business if you could just get real-time insight from all of your organization’s key data resources at once?

E-Book Doing good with government data

From child welfare and public health to combating prescription abuse and improving education, analytics is improving government programs around the world.

Customer Story Emirates NBD boosts revenue with SAS analyticsEmirates NBD boosts revenue, profitability and customer service with SAS analytics

Analyst Report Vendor Rating: SASSAS leads in several markets where it leverages its broad product portfolio, expertise in advanced analytics and partner ecosystem. SAS has been aggressive in driving AI and machine learning innovation in its portfolio. SAS Viya platform is a critical change that is cloud-ready and leverages open-source software.

Article How to improve your AI marketing skillsMarketing teams can use current AI capabilities to enhance their efforts around campaign automation, dynamic pricing based on forecasting models, and by providing more relevant, real-time customer offers.

Customer Story Using Artificial Intelligence to better engage with customersDaiwa Securities uses analytics and machine learning from SAS to better meet customer needs.

White Paper Faster Insights from Faster DataExamines where organizations are facing barriers to getting relevant data into the right condition for analytics, for developing artificial intelligence (AI) programs, and for delivery to users who need insights in time to solve business problems.

Webinar The promise of data fabrics for analytics and better decisionsDiscover how to make analytically driven decisions and realize the value of data assets.

Webinar Using Machine Learning on raw transactional data to find customers’ moments of truth in Telco

Article From Apollo to AI: A new era of American explorationAs we celebrate the 50th anniversary of the Apollo 11 mission, what’s the next frontier for American Innovation? It’s available now, from our desks and waits for us to unlock its potential.

Customer Story Q&A: Achieving big financial gains - quicklyInsurance companies uses SAS to help business partners generate revenue increases and maintain competitive edge.

Article Why you should care about episode analyticsThe future of value-based health care requires a better understanding of how patients are treated for thousands of conditions. Only episode analytics can uncover the insights payers and providers need.

White Paper The Power of Collaboration

This white paper explains the need for and value of the collaboration and self-service capabilities that SAS Visual Analytics and SAS Office Analytics provide. It provides how-to specifics for incorporating SAS Visual Analytics results with Microsoft Outlook, Excel, PowerPoint, Word and SharePoint with plenty of screen shots, explanations and architecture diagrams for IT.

Article Homelessness data holds insights to a hidden problemSAS partnered with The Carying Place, an organization that supports working homeless families, to find new ways to measure indicators of participant success and provide families the help they deserve.

E-Book Your guide to bridging the analytics skills gap

This e-book pulls together five customer interviews to explain where analytics skills are needed in different industries (from journalism to insurance to government). The customers explain how to provide training and cultural changes to support analytics careers.

White Paper Data Visualization Techniques

A picture is worth a thousand words – especially when you are trying to find relationships and understand your data – which could include thousands or even millions of variables. This paper takes you from the basics of charts and graphs to visualizing big data using SAS Visual Analytics.

Analyst Report SAS is a Leader in The Forrester Wave™: Multimodal Predictive Analytics & Machine Learning, Q3 2020.Forrester report states that products evaluated are SAS® Visual Data Mining and Machine Learning and SAS® Model Manager.

White Paper Marketing attribution: Giving credit where credit is due

Discover how marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions.

White Paper How to Do Deep Learning With SAS®

Get an introduction to deep learning techniques and applications, and learn how SAS supports the creation of deep neural network models.

White Paper IoT Analytics in Practice

this paper will help business decision makers make informed investment decisions about the future of their own IoT analytics projects

White Paper Populating a Data Quality Scorecard with Relevant Metrics

Explore ways to qualify data control and measures to support a data governance program, and learn how data management practitioners can define metrics that are relevant to how specific data-quality issues affect their business.

Article Five AI TechnologiesDo you know the difference between artificial intelligence and machine learning? And can you explain why computer vision is an AI technology? Find out in this short explainer.

White Paper TDWI Checklist Report | Six Best Practices to Ignite the Customer Experience with IoT

The IoT extends digital customer experience to physical customer experience and customer journeys for ultimate brand distinction. This TDWI Checklist Report, sponsored by SAS, outlines six best practices for data professionals and practitioners when using IoT to improve customer experience.

E-Book Why choose a career in analytics?

Why are analytics careers so hot? A few years ago, a Harvard Business Review article by Thomas Davenport, “Data Scientist: The Sexiest Job of the 21st Century” brought analytics as a career choice into the mainstream. Then there was a recent McKinsey study that predicts 3 million big data jobs will need to be filled in the US alone. Businesses, governments and nonprofits all use analytics every single day. To make decisions. Make a difference. And do more with less. Read this e-book to see where a career in analytics could take you. Your dream job awaits.

Customer Story Solving crime in less time with analyticsDelaware State Police use law enforcement solutions from SAS to help identify suspects, crack cases and protect communities.

Research Nerd in the herd: protecting elephants with data scienceA passionate SAS data scientist uses machine learning to detect tuberculosis in elephants. Find out how her research can help prevent the spread of the disease.

Customer Story Partnership delivers powerful lessons for energy retailerRed Energy uses SAS Results to help launch its battery and solar operation.

E-Book Rationalizing Risk in Artificial Intelligence

Organizations that wait for AI perfection tomorrow will invariably miss out on its great potential today. Because while risk can’t be avoided entirely, it can be rationalized.

E-Book How to Maximize the Impact of Your Analytics

Find out the results of our latest research, which revealed that the use of analytics is continuing to evolve in most organizations and that many organizations are on the path to using analytics strategically.

Customer Story Staying ahead of retail trendsSouth Korean retailer cut the time it took to produce critical marketing reports from 15 hours to just 40 minutes, allowing it to stay ahead of market trends and competitors.

White Paper The Analytics Mandate

Analyst Report SAS is a Leader in The Forrester Wave™: Digital Decisioning Platforms, Q4 2020.SAS is named a Leader in this report, with highest scores in Models Operations and Data Integration, as well as strategic ability to execute.

E-Book Government and education: Leading through changeIn this e-book, SAS has collected the wisdom and stories of government and education leaders who are rising to the challenges of our times and applying analytics to drive evidence-based decision making. These stories are relevant across all sectors because they each share innovative new ways to respond to a changing landscape.

Customer Story Reducing hospital-acquired infections with artificial intelligence Hospitals in the Region of Southern Denmark aim to increase patient safety using analytics and AI solutions from SAS.

White Paper The 3 R’s of AI Adoption: Refactor, Reinvent, Reimagine

Learn how organizations are using AI to refactor, reimage and reinvent business as usual. Understand the relative impacts on business process, analytics and data practices, and DevOps at each level of adoption.

Article Keeping an open mind about open analyticsSome of the smartest data science teams are using SAS alongside open source analytics. Find out how you can use both and deploy all models consistently.

Article How to work like a disrupterFind out what companies like Netflix, Airbnb, Spotify and Lyft know about analytics that you don't know. Learn how to become technologically and analytically mature just like them.

Article Key questions to kick off your data analytics projectsThere’s no single blueprint for starting a data analytics project. Technology expert Phil Simon suggests considering these ten questions as a preliminary guide.

White Paper Hosted Managed Services for SAS® Technology

SAS provides hosted managed services designed to provide faster and easier deployment options for SAS technologies. This white paper reviews the fundamentals of this capability.

White Paper The Democratization of Analytics

International Institute for Analytics summarizes key questions and answers about grass-roots analytics and the business opportunities and challenges that go with this phenomenon.

White Paper Optimize Your Launch Sequence Strategies

This white paper explores how the SAS® solution for launch revenue optimization enables global pricing teams to simulate and optimize launch timing and pricing decisions based on the predicted effect on global revenue.

White Paper The Art and Science of Reinsurance

This white paper explains how reinsurers can gain a competitive advantage by turning to technology for catastrophe modeling, data analytics and geospatial information systems (GIS) to better understand the data and their risk exposure.

E-Book Out in the open with analytics

What if we stopped arguing over which analytics software is best, and decided instead to use them all? With today’s analytics technologies, the conversation about open analytics and commercial analytics is no longer an either/or discussion. You can now combine the benefits of SAS and open source analytics within your organization. Download this e-book to learn how businesses in multiple industries are integrating disparate code and information to deploy models and deliver critical results with analytics.

Customer Story Finding your best customers with machine learningSeacoast Bank enhances customer value using AI and SAS Visual Analytics on SAS Viya.

Customer Story Smart city uses analytics and IoT to predict and manage flood eventsThe Town of Cary, NC teams up with SAS and Microsoft to protect citizens from flooding, safeguard watersheds and support environmentally sound development.

Analyst Report Gartner positions SAS as a leader in the Magic Quadrant for Data Integration ToolsSAS is a leader in Gartner's Magic Quadrant for Data Integration Tools. Data integration from SAS helps you break down data silos and boost productivity.

Analyst Report Gartner positions SAS as a Leader in the Magic Quadrant for Data Quality SolutionsSAS believes product innovation and trusted support are key to market growth for data quality solutions.

White Paper Machine learning and artificial intelligence in a brave new world

Machine learning in the last few decades has given way to an AI revolution. From self-driving cars to virtual assistants, learn more about the endless possibilities for these developing technologies.

White Paper Drive Next-Generation Customer Experiences with Real-Time Connected Product and Service Analytics

SAS, Hortonworks and Intel can help you embrace technologies and processes to anticipate a wide range of customer needs, providing the foundation for next-generation customer experiences.

Series The customer journey: Finding the buy signalCompanies spend lots of time determining if a customer is ready to buy. You collect all of the data you can get your hands on. Let analytics help you tune in to the buy signals you're missing.

Customer Story Funding for ground-breaking childhood cancer research fueled by analyticsThe Kids’ Cancer Project uses SAS to improve fundraising efforts for vital cancer research.

Article The role for big data in health care’s triple aimIndustry consultant Carolina Wallenius explains the future of health care and the role of analytics.

White Paper Operationalizing Analytics for Business Value

Although organizations put considerable emphasis, investment and resources into the model development stage of the analytics life cycle, operationalizing the model is often overlooked. That can lead to project failure or increase the amount of time needed to deploy a model.

This TDWI Pulse Report focuses on operationalizing analytics models in order to help organizations take action and gain value.

White Paper The Analytics Arms Race: May the Best Insights Win

Industry leaders CGT and RIS have joined forces for this annual check on the analytics maturity level in CPG and retail.

Article Saving lives during a global pandemic through medical resource optimizationCleveland Clinic is operationalizing analytics to combat COVID-19, creating innovative models that help forecast patient volume, bed capacity, medical equipment availability and more.

Article Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.

Article IoT in health care: Unlocking true, value-based careGiven the potential of IoT – and the challenges of already overburdened health care systems around the world – we can’t afford not to integrate IoT in health care.

Article The transformational power of evidence-based decision making in health policyState health agencies are under pressure to deliver better health outcomes while minimizing costs. Read how data and analytics are being used to confront our biggest health care challenges head on.

White Paper Using SAS Marketing Optimization to improve credit-line optimization

Learn how SAS Marketing Optimization enables credit line optimization to balance the needs of managing risk exposure and achieving an acceptable rate of return at the portfolio level, as well as to devise a structured approach and advanced methodology that supports credit line strategy.

White Paper The Analytics Mandate: Helping Retailers Evolve

Find out why 77 percent of retailers who participated in an MIT Sloan survey believe analytics provides a competitive advantage compared with 64 percent of respondents from other industries.

Article The Humanity in Artificial IntelligenceCould artificial intelligence be the change agent we need to solve many problems around the globe? Read how AI could accelerate our ability to have a a positive, lasting impact.

Article What are chatbots?Chatbots are a form of conversational AI designed to simplify human interaction with computers. Learn how chatbots are used in business and how they can be incorporated into analytics applications.

Analyst Report Gartner positions SAS as a Leader in the Magic Quadrant for Data Science and Machine Learning Platforms 2020Gartner positions SAS as a Leader in the Magic Quadrant for Data Science and Machine Learning Platforms 2020 for the seventh consecutive year.

Customer Story Financial lender cuts third-party fraud by more than 80% with layered detectionAxcess Financial uses SAS Identity 360 to dramatically reduce fraud losses and boost customer satisfaction.

White Paper Using a Hybrid Open Source and Commercial Analytics EcosystemAs more companies make the move to advanced analytics such as machine learning, they will need to decide whether to use open source, commercial products, or a combination of the two. An analysis in this TDWI report shows there are benefits to utilizing both.

White Paper Eight Considerations for Utilizing Big Data Analytics with Hadoop

This paper focuses on eight considerations when it comes to applying big data analytics to extract value from Hadoop. Readers will learn about the importance of in-memory analytics, how to optimize the data preparation processes and the skill sets needed to derive benefits from Hadoop.

Article Machine learning and artificial intelligence in a brave new worldWhat is the interplay between man and machine in a brave new world with AI?

Customer Story Data quality lifts sales effortsBMC Software achieves real-time data quality to meet customer demand.

White Paper The Analytics Mandate: Path to Innovation in the Hospitality, Travel and Transportation Industry

While price is certainly a critical factor in the consumer’s buying decision, pricing alone does not guarantee purchase. Other factors such as convenience, past experiences, amenities, social media comments (ratings and reviews), and loyalty and reward points play a part. For continued success, the industry needs to expand analytic usage for a deeper understanding of customers, preferences, brand perception and digital behavior.

White Paper Welcome to the Analytics Economy: Making the Most of Digital Transformation

Just like the internet drove the evolution to a digital economy, analytics is creating a new economy where decisions and actions are based on the systematic analysis of data.

E-Book The new analytics ecosystemMany organizations are struggling to evolve their current analytics ecosystem, with disparate groups working across multiple technologies and tools. We surveyed more than 1,000 organizations to determine their level of adoption of technology to evolve their analytics ecosystem. In this e-book, you’ll learn the results of our survey and the three approaches to analytics that deserve your attention

E-Book How can retailers satisfy today’s customers?

With omnichannel analytics, you can use all the data you’re collecting on multiple channels, combine it with product data to improve all retail operations, while also improving the customer experience.

Article R 'Ray' Wang: A conversation with a digital disruptorAnalytics Experience 2016 will host a number of influential speakers including Ray Wang, who says data is improving customer experiences in a variety of ways.

White Paper The Analytics Mandate: The Best Products Are Made With Insights

To be successful, CPG companies must work with their retailer partners to maximize online awareness while minimizing its impact on other channels. As global consumption increases, investments must be managed in emerging markets while maintaining market share in mature markets. For CPG companies, it’s a constant balancing act and more than ever analytics is needed to gain business advantage.

Article Under siege: Improving customer experience in bankingBanks are ranking low in customer satisfaction, but improvement is possible says Digital Banking Report owner and publisher Jim Marous.

White Paper Text Analytics 2014: User Perspectives on Solutions and Providers

This report looks at why and how text analytics has found success in industries such as consumer-facing businesses, public administration and government, life sciences and scientific research. It also shares the findings of a comprehensive market study focused on user experiences with the technology.

Analyst Report SAS throws its hat into the self-service data preparation ring with Data Loader for HadoopThe strategy centers on three key themes: 'big data'management and governance involving Hadoop, the streamlining of access to information, and the use of its federation and integration offerings to enable the right data to be available, at the right time.

Webinar Why the analytics economy demands an enterprise-wide approach in Telco

Customer Story University aces data strategy to retain more studentsBetter student outcomes, million-dollar savings just the beginning for the University of North Texas.

E-Book Resilience: The best way to beat coronavirusTo be truly resilient means proactively seeking ways to ensure operational and financial stability no matter the circumstances. In this e-book, we explore digital transformation’s role in reimagining the world beyond COVID-19; how operational agility builds resilience; the five pillars of organizational resilience and more.

White Paper Structured, Large-Scale Statistical Forecasting Using SAS® Forecast Server

As forecast accuracy continues to be a key focus area in organizations today. SAS Forecast Server is designed to automatically deliver high-quality statistical forecasts quickly and efficiently. However, in some cases the size and complexity of the business problem requires some tweaking of the settings available in SAS Forecast Server to cater for the specific characteristics of different parts of the data. This paper presents a structured approach to statistical forecasting that is both flexible and uses the full power of SAS® Forecast Server without compromising user friendliness and manageability.

Article Situational awareness guides our responses – routine to crisisMany circumstances call for situational awareness – that is, being mindful of what’s present and happening around you. The COVID-19 pandemic heightened this need, as leaders across industries used analytics and visualization to gain real-time situational awareness and respond with fast, critical decisions.

White Paper I Spy PII: How to Use SAS® Data Management for Personal Data Protection

Get a step-by-step look at how to use SAS Data Management software to access, identify, govern, protect and audit personal data across your organization.

Customer Story Digital retailer bags record sales with analyticsShop Direct delivers award-winning, personalized customer experiences with SAS.

Article Fraud detection and machine learning: What you need to knowMachine learning and fraud analytics are critical components of a fraud detection toolkit. Here’s what you’ll need to get started – from integrating supervised and unsupervised machine learning in operations to maintaining customer service while defending against fraud.

White Paper The Architecture and Security of SAS® Marketing Operations Management

The architecture of the SAS Marketing Operations Management solution and various aspects of its deployment.

White Paper The secret to IT success? Enabling choice and control

SAS can support an organziation's journey toward becoming a data- and analytics-driven organization. We can help unlock the value by enabling with choices that make sense. Plus, we can show organizations how to get the most out of technology investments.

White Paper SAS and the Hadoop Ecosystem

A vendor profile from The Bloor Group that refers to the full report: Making Sense of Hadoop and its Ecosystem.

White Paper Using Data to Create Outcome-Based Customer Experiences

A framework for moving from a transactional, static data framework (think traditional customer experience management) to a more fluid, analytically driven approach where the data and analytics are fused into the process rather than being siloed.

White Paper Understanding Big Data Quality for Maximum Information Usability

Discover why data quality and data governance are so important to large-scale analytics. Learn how to balance governance with usability so you can come up with a strategic plan for managing big data.

Customer Story Revolutionizing marketing campaigns with AIAlliant relies on machine learning to create qualified marketing audiences for its clients.

White Paper Next-Generation Analytics and Platforms

What if you could move from data visualization to big data visualization? From slicing and dicing data to using analytics to predict outcomes? From using more than just structured data for analysis? This TDWI Best Practices Report focuses on how organizations use next-generation analytics to achieve this and more.

White Paper SAS® in the Open Ecosystem

Analytics professionals can create, experiment, test and deploy analytics using different methods, languages and skill sets – within one cohesive platform – while IT can easily govern all analytical assets in a centralized manner and scale big data processing power as needed.

White Paper Six Keys to Credit Risk Modeling for the Digital Age

Modernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.

White Paper The Next Analytics Age: Machine Learning

What management and leadership challenges will the next wave of analytic technology bring? This SAS-sponsored Harvard Business Review Insight Center on HBR.org went beyond the buzz to talk about how machine learning will change companies and the way we manage them.

White Paper How Streaming Data Analytics Enables Real-Time Decisions

Learn how SAS provides extremely high-throughput, low-latency technology to meet whatever streaming analytics your company might want to pursue.

E-Book Your guide to becoming a modern marketerWhat skills do you need to become a modern marketer, and how can you use those skills to transform your marketing organization? This e-book provides a plan of action, starting with your data.

Customer Story World’s largest sports and humanitarian event builds legacy of inclusion with data-driven technologySpecial Olympics World Games Abu Dhabi uses SAS® Analytics and AI solutions to keep athletes safe and fans engaged.

White Paper Data Management for Analytics: Five Best Practices

“Unpolluted” data is core to a successful business – particularly one that relies on analytics to survive. But preparing data for analytics is full of challenges. By some reports, most data scientists spend 50 to 80 percent of their model development time on data preparation tasks. SAS adheres to five data management best practices that help you access, cleanse, transform and shape your raw data for any analytic purpose. With a trusted data quality foundation and analytics-ready data, you can gain deeper insights, embed that knowledge into models, share new discoveries and automate decision-making processes to build a data-driven business.

Analyst Report White Paper Marketing Analytics for Manufacturing: Forging Customer InsightsBusiness Intelligence

Series The customer journey: Why you need journey mapsIf your customer engagement processes are aligned, then building a customer journey map makes the purchasing decision easier for everyone.

White Paper SAS® Results Delivers ValueSAS Results combines the expertise of SAS experts with the company's leading analytics platform to give you deeper insights into your data landscape.

White Paper From Data to Action

This Harvard Business Review Insight Center report examines what your data may or may not be telling you. Featuring 30 articles from researchers and practitioners in data science, marketing, and other fields, the report offer guidelines on making good use of information and turning it into profitable behaviors.

White Paper Data Quality Challenges and Priorities

Find out how organizations are addressing their most pressing data quality issues, discover the top 10 priorities for data quality solutions, and learn the best ways to engage and empower business users to improve data quality.

White Paper Predictive Analytics: Revolutionizing Business Decision Making

This TDWI e-book explores predictive analytics from several perspectives. First, it offers Q and A on the value, use and requirements of predictive analytics. Then, it explores three safeguards to help you avoid model-building problems.

Customer Story Telstra calls on SAS to keep customers engagedAustralia’s largest telecommunications company relies on SAS Analytics to better understand customers’ needs and develop the products and services they want.

Article Making sense of streaming data in the Internet of ThingsThe Internet of Things has changed our lives forever. Read about how streaming data in IoT works, and why it has caused such a shift in the analytics world.

White Paper Looking Inside SAS® Forecast Studio

Organizations depend on statistical forecasting to provide a solid foundation for many important planning and decision-making processes. SAS Forecast Server, which comprises a graphical user interface (SAS Forecast Studio) and the statistical forecasting engine (SAS Forecast Server Procedures), facilitates and speeds the forecasting process by providing a convenient, user-friendly interface to the large-scale automatic forecasting, model building and time series exploration capabilities available in SAS.

Analyst Report IDC MarketScape: Worldwide Advanced Machine Learning Platforms 2020 Vendor AssessmentSAS is a Leader in the IDC MarketScape: Worldwide Advanced Machine Learning Platforms 2020 Vendor Assessment.

Customer Story Hybrid approach ensures seamless experience for insurance customersInsurance company Topdanmark gains a true omnichannel marketing approach and better workflows with SAS® Customer Intelligence 360.

E-Book Streaming analytics: Life happens fast. Are your analytics keeping up?Download this free e-book to find out what streaming analytics is, the unique opportunities it can address and five key success factors for planning your streaming analytics program.

Analyst Report SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020.SAS® Customer Intelligence 360, which helps craft compelling next-best experiences tailored to wherever customers are in their journeys, is named a Leader in The Forrester Wave.

Article Five ways your organization can enhance resilience for years to comeInnovation, agility and customer-centricity frequently top the list of companies’ strategic objectives, and now the most urgent priority is resilience. Given this new urgency, it’s worth taking a close look at the underpinnings of resilience and how they could be applied in any industry. This article explores how analytics can help boost resilience and includes key elements to keep your organization resilient.

SAS Documents Types White Paper Intelligent Decision Automation for Telecommunications in the Digital AgeLearn how communications providers who adapt and embrace analytics and AI will unlock opportunities by converting current processes to be reliably smart, such as credit risk, fraud and collections.

Customer Story Improving loss ratios and profitabilityTriad Analytic Solutions helps insurers benefit from advanced analytics.

E-Book Innovation: From data to businessReport on findings from a global expert interview study on the topic of analytics driven innovation; Peer insights to help navigate the journey from data to innovation.

White Paper Machine Learning With SAS® Enterprise Miner™

Learn how SAS modelers prepared data and applied different machine learning techniques to create and identify the most accurate model for predicting churn using KDD Cup data.

White Paper Utility analytics in 2017: Aligning data and analytics with business strategy

To better understand organizational readiness for analytics and key areas of analytic priority in this diverse business landscape, SAS conducted an industry survey. The survey explored the issues and trends that are shaping how utilities are deploying data and analytics to achieve their business goals.

Analyst Report SAS is a Leader in The Forrester Wave™: Enterprise Insight Platforms, Q1 2019 Forrester names SAS a Leader in The Forrester Wave™: Enterprise Insight Platforms, Q1 2019

Article From living on the streets to owning a profitable businessZoe Empowers, a ministry for vulnerable children living in life-threatening poverty in Africa and India, finally found a way to measure and reveal its incredible impact. Using SAS, they developed an "empowerment index" that measures improvements in housing, health, education and more for program participants.

White Paper Open Source for Analytics: Trends, Opportunities and Challenges

At TDWI, we see increasing interest in open source for analytics. In a recent survey, the majority of those planning advanced analytics projects are planning to do so using open source analytics technology, such as R and Python.

Webinar Five Imperatives for the Analytic ExecutiveLearn what it takes to capitalize on the analytics economy and generate substantial business value.

White Paper Journey to the Core of Customer Centricity

Many communications service providers (CSPs) have begun their digital transformations, but the big question remains – how can operators improve the overall customer experience and still increase revenue? To accomplish digital transformation and be truly customer focused, CSPs need to understand the customer journey.

Customer Story Data visualization: Pathway to better customer insightUsing visual analytics, a major retail group pinpoints key trends in customer data to boost merchandizing and loyalty efforts.

E-Book Make every voice heard with natural language processing

Natural language processing: The communication link between human and machine intelligence.

Customer Story Smart data exploration advances K-12 public education programsThe South Carolina Department of Education depends on SAS to analyze data and properly fund and serve its school districts.

Customer Story Fast-growing bank wins market share with cloud solutionICA Banken cut marketing campaign design from six weeks to one day and increased conversions tenfold.

Article Jump-start COVID-19 research with text analytics Applying text analytics and AI to discover trends and commonalities among COVID-19 research documents can lead to new insights about the disease and help answer many unanswered questions.

Article Internet of things applications across multiple industriesLearn about existing Internet of Things applications in five industries, and get advice on how to develop your own Internet of Things applications.

White Paper What Makes a Data Scientist Great?

A collection of interviews with top data scientists, who talk about problem solving, creative approaches to data, tenacity and the surprising importance of relationships.

White Paper Operationalizing Analytics: What Is State-of-the-Art in Health Care and Life Sciences?

The potential for analytics to transform health care – to make it more personalized, intelligent, cost-efficient and effective – is immense. The question is, how will you move your organization forward to exploit the power of analytics?

White Paper The Evolution of Analytics

Learn about modern applications for machine learning, including recommendation systems, streaming analytics, deep learning and cognitive computing. And learn from the experiences of two companies that have successfully navigated organizational and technological challenges to adopt machine learning and embark on their own analytics evolution.

Customer Story New Zealand Ministry of Social DevelopmentThe New Zealand Ministry of Social Development uses big data to profoundly improve the lives of citizens.

Article How Walmart makes data work for its customersTips from the world's largest retailer on building an infrastructure that makes data work for its 240 million customers a week.

Series Women in Analytics: Susan Weidner, IntrinsiQ Specialty SolutionsPractical advice for women interested in pursuing a career in analytics. Mentors were key for Weidner, now a Senior VP at IntrinsiQ Specialty Solutions.

Article Finding COVID-19 answers with data and analyticsLearn how data plays a role in optimizing hospital resources, understanding disease spread, supply chain forecasting and scientific discoveries.

White Paper ModelOps: Maximizing Value Across the Analytics Life CycleLearn how “ModelOps,” an emerging analytics methodology, can help organizations operationalize the full analytics life cycle at scale.

White Paper The New Approach to Big, Complex and Always-On Data

Organizations struggling with bigger, more complicated data are finding new ways to turn this information into results. This paper provides a framework to embrace the technological and cultural shifts driving the way we consume and use information.

White Paper SAS®: A Comprehensive Approach to Big Data Governance, Data Management and Analytics

SAS puts you in charge of burgeoning big data governance issues. See how in this paper by Sunil Soares.

Interview Toyota Financial Services’ CIO is a model for change: part innovator, part gatekeeper CIO Ron Guerrier walks a fine line, gently snuffing out rogue IT activities activities without impinging on the innovation and real-time needs that drove business users to adopt them in the first place.

White Paper How Hadoop Helps Realize Big Data Value

Leveraging a big-picture approach to Hadoop opens up a world of
data-fueled opportunities.

Analyst Report SAS is a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing HubsSAS is a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs.

White Paper Minding the Analytics Gap

This MIT Sloan Management Review explores the gap between an organization’s capacity to produce analytical results and its ability to apply them effectively to business issues. The research highlights how managers can become more comfortable making decisions based on complex analytical insights that they do not yet fully understand. It also explores the difficulty this complexity poses for analytical innovators, who must continue to elicit business value from analytics in order to maintain competitive advantage.

White Paper Text Analytics for Executives

This paper looks at how organizations in banking, health care and life sciences, manufacturing and government are using SAS text analytics to drive better customer experiences, reduce fraud and improve society.

Customer Story Halting payments to healthcare fraudstersState of Illinois identifies and tackles claims fraud with SAS Analytics.

E-Book Your guide to modernizing the marketing organization

Best practices to guide your analytical transformation – and help you reinvent your marketing organization for the digital age.

White Paper Get the most from your AI investment by operationalizing analytics

Analytics needs to take a page from application development (DevOps) and embrace ModelOps – a practice that puts in place the culture, process and technology to operationalize analytics faster and more efficiently. ModelOps ensures maximum business impact from analytics, automates repeatable tasks, builds collaboration between stakeholders and streamlines the flow of analytics into decision making processes.

Customer Story Finding a smarter way to manage large data setsOptimizing for efficiency and profitability, CBE Group finds smarter ways to manage large data sets with SAS.

White Paper Data Management in Action: Solving Real-World Challenges

Discover how a solid data management foundation helps you make better decisions and attain business success.

White Paper Getting Value From Your Data ScientistsSimply hiring expensive data scientists isn’t enough. To create real business value with data scientists, top management must learn how to manage them effectively.

White Paper Watching out for Worst Practices

Based on results from an IDG Research Services study, this paper explores how organizations are leveraging unstructured data – and what they must avoid.

White Paper TDWI Checklist Report: Seven Steps for Executing a Successful Data Science Strategy

This TDWI Checklist Report describes seven steps to get started on the path to a successful data science strategy. Data science is a hot topic among business and IT leaders. However, excitement about its potential benefits is tempered by the difficulty of finding, hiring and training data science personnel – not to mention defining the term within the context of your organization

Article Using data to change the worldApplying data science for social good has led to new and creative ways to address issues related to education, poverty, health, human rights, the environment and more.

Article How health care leaders deployed analytics when crisis hitDuring the COVID-19 pandemic, some health care providers were well-positioned to respond to rapid changes in demand. The factor that most distinguished them was that they already had a strong capacity in place for using data to inform decisions. Read about three key takeaways from their experiences.

White Paper Demand Shaping

Demand shaping is commonly thought of in terms of demand manipulation. This paper provides an extended version of demand shaping that helps organizations understand the dynamics of both supply and demand.

Article Using analytics to prevent deadly infections Dignity Health’s Bio-Surveillance Program predicts new sepsis cases, allowing early intervention and saving lives.

White Paper How To Use Analytics to Create Health Care Value: An Executive Primer

US health care reform has digitized health care. Analytics holds promise in creating value from the growing stores of health care data but what are the critical executive considerations for applying analytics strategically? This paper presents how to tap into the great potential to use analytics to fish for insight from your growing data lakes.

Customer Story Using Customer Intelligence to optimise advertising salesREA Group uses SAS to get a clearer view of its digital advertising.

Article Discover a secret resource for working with cloud providersAre you overwhelmed by the hundreds of options and offers in the cloud? Are you finding it hard to select the best cloud services from the different cloud providers? Why not ask a neutral and informed third party for help?

E-Book The Machine Learning Primer

This e-book provides a primer on machine learning, deep learning, natural language processing and cognitive computing, as well as 10 best practices and a checklist for machine learning readiness.

White Paper From Value to Vision: Reimagining the Possible with Data Analytics

Customer Story Targeted offers give hockey fans the royal treatmentLA Kings extend hot streak off the ice with analytics-grounded customer intelligence.

Article Optimizing well placement to eliminate water poverty How data visualization is helping Water for Good bring fresh water to the Central African Republic.

White Paper Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and BeyondThis report gives all executives strategies to digitally transform - while keeping customers at the center of the business. It underscores SAS' belief that while technology solutions are at the core of CX transformation, companies need to also create the right operating models and have the right talent in place to succeed at CX – during both stable times and uncertain ones.

Customer Story Strengthening communities with analytics in the cloudNonprofit consulting firm CNM uses SAS Visual Analytics on Amazon Web Services to help other nonprofit organizations measure and communicate the impact of their work.

White Paper Experience 2030: Pulse ReportThis pulse report is the result of a re-examination of our prior research, informed by the responses of more than 600 global consumers, executives, marketers and technology professionals during June and July 2020. We validated that the operating models for consumer and brand engagement hold true yet continue to be redefined as brands adapt and accelerate their plans to build for the future.

White Paper Discovering What You Want: Using Custom Entities in Text Mining

Discovering the value from data can be complex – and that’s even more complicated when you focus on documents and other text information. While text analytics is an emerging field, applying advanced analytics technique to text data is a powerful means to uncover information concealed in document collections.

White Paper The impact of data and analytics on local government

Globally, data and analytics usage for local governments is on the rise. From planning to operational impact, municipalities benefit from data-driven decision making and data sharing. And the ultimate winners are its citizens, offering better use of taxpayer funding and improved living conditions.

Customer Story Ensuring mental health patient safety during a global pandemicSAS delivers dashboard to monitor COVID-19 in the Copenhagen Regional Psychiatric Centers.

White Paper Hadoop for the Enterprise: Making Data Management Massively Scalable, Agile, Feature-Rich, and Cost-Effective

This TDWI report accelerates users’ understanding of new products, technologies and best practices that have emerged around Hadoop. It will also help readers connect available options to use cases, with a focus on mainstream enterprise uses, while respecting proven IT practices and delivering maximum business value.

E-Book Data Privacy: Are You Concerned?

Report based on a 2018 survey of 525 US consumers regarding their views on data privacy in light of recent data scandals and the implementation of the General Data Protection Regulation in the EU. It's purpose is to better understand their opinions on data privacy and how it affects their behaviors and trust toward companies.

White Paper The Autonomous Grid: Machine Learning and IoT for Utilities

Machine learning and the IoT have the power to create an increasingly autonomous grid that can eventually handle billions of endpoints on utility networks. But is the industry truly maximizing the benefits of either technology? Find out in this report.

White Paper Data Management for Artificial Intelligence

When machines learn from exposure to data, the truism of “garbage in, garbage out” for data is truer than ever. Now is the time for executives, particularly the chief data officer, to establish the data management strategy, technology and best practices to ensure success with machine learning.

Customer Story Property experts open analytics to new marketsNVM enhances real estate analytics with SAS Viya open architecture.

Article Data management backgrounderFrom data integration to data quality and data preparation, find out what these terms mean and why they’re so important for your analytics projects.

White Paper Data Management: The Foundation for Successful Reporting and Analytics in Education

See how effective data management enables educational institutions to generate accurate reports and analytics - and how SAS can help.

Article Reimagine marketing: Today, tomorrow and in times of disruptionPutting the customer first has never been more important than it is now. One way marketers can prepare for the new reality is to look at each step in the marketing process (the marketing lifecycle) and map martech capabilities into the lifecycle, based on what you are trying to accomplish with each step.

White Paper The Art of Decisive Merchandising

This research report discusses which changes in merchandising offer the most painful obstacles to overcome and which ones open doors to the most promising opportunities.

White Paper Desktop Forecasting for Small and Midsize Businesses

Customer Story Identifying potential trouble spotsFlorida DOC turns to SAS Analytics to help improve citizen safety.

White Paper Experience 2030

Today’s consumers not only expect a lot from brands, they also capitalize on AI, IoT, mixed reality and other immersive and emerging tech. This puts tremendous pressure on marketing organizations to reinvent their operating models so they can act in the moment.

This global report identifies the various relationships between brands and consumers that shape customer engagements today, uncovering where they are aligned and where they are not. It provides insights to help brands bridge those gaps to build a forward-looking customer experience framework to help move their companies into the future.

Third-party paper sponsored by SAS and conducted by Futurum Research.

Article What do drones, AI and proactive policing have in common?Law enforcement and public safety agencies must wrangle diverse data sets – such as data from drones – in their proactive policing operations. To be most effective, they need modern tools that support AI techniques like machine learning, computer vision and natural language processing.

White Paper Forecast Value Added Analysis: Step-by-Step

This paper discusses how the forecast value added (FVA) metric can be used to identify waste in forecasting processes and expose factors that diminish accuracy. The author provides detailed instruction on using FVA: from gathering data, to conducting analysis, to effectively reporting the results to management. He also discusses the real-world results of FVA analysis at companies from a variety of industries.

White Paper Improving Data Preparation for Business Analytics

This TDWI Best Practices Report discusses the latest data preparation processes, self-service options and how to effectively integrate data prep with analytics and BI solutions.r More Productive Users

Customer Story Fewer coupons, more sales Belgium grocer Colruyt uses predictive analytics to tailor promotions, boost customer spending.

Article The marketing analytics must-havesMarketing analytics will attune you to the true signals of what matters to customers as channels, technologies and data push the digital world forward.

White Paper Demand Planning Maturity Model

E-Book How Customer Intelligence Is Energizing the Utilities IndustryLearn how to use customer analytics to move from mass marketing that often misses your targeted customers (or comes at the wrong time) to more right-timed and contextual offers based on the data you already have.

White Paper Refactoring Analytics for the Cloud

Fast-track selected analytics into the could by leveraging expertise, using the latest methods, and focusing on the end state. Find ways to create more business value with analytics in the cloud – and ways to get there faster.

White Paper In-Memory Analytics: Get Faster, Better Insights from Big Data

This QA with Tapan Patel, Global Product Marketing Manager at SAS, provides a great overview of in-memory analytics.

Customer Story Forecasting accuracy brings ‘new energy’ to CameroonEnergy supplier Eneo balances supply and demand to boost efficiency, save millions and improve reliability with SAS Energy Forecasting.

Customer Story Technology aims to protect vulnerable childrenSAS Visual Investigator gives social workers new insight into changing risk factors.

Customer Story Prison violence dramatically drops with analytics-based risk assessmentThe Indiana Department of Correction uses real-time data and predictive analytics from SAS to reduce violent attacks on staff by 50%.

E-Book Making Sense of AI

This e-book explores the current boundaries of AI, as well as the many ways that modern AI applications can improve our understanding of the world and enable us to make better, faster decisions.

Analyst Report Worldwide Big Data and Analytics Software Market Shares, 2019: Investment in Data Continues In this compilation of IDC reports, SAS is ranked No.1 in worldwide revenue in Advanced and Predictive Analytics Software, and in the top five for Artificial Intelligence Software Platforms, Analytic Data Integration and Intelligence Software, Services Operations Analytic Applications and Customer Relationship Analytic Applications.

White Paper Testing, TestingA/B testing can give marketers more confidence in their marketing because it provides an analytical way to choose the right message for the right customers at the right time using the right channels. This Point of View paper explains what A/B testing is, why it matters and how it works.

White Paper The Autonomous Grid in the Age of the Artificial Intelligence of Things

Explore how AI and IoT work together to deliver everything from improved threat detection to better customer engagement for utilities.

Article Three steps for conquering the last mile of analyticsPutting your analytical models into production can be the most difficult part of the analytics journey. It’s no surprise that this last mile of analytics – bringing models into deployment – is the hardest part of digital transformation initiatives for organizations to master, yet it’s the most crucial.

White Paper Data, analytics and machine learning: The new frontier of fraud prevention

The Economist explores how global financial institutions are using advanced technologies such as machine learning to support fraud and security intelligence.

White Paper The SAS Data Governance Framework: A Blueprint for Success

This white paper explains how to build a comprehensive data governance framework that encompasses all parts of the data management infrastructure.

White Paper Eight Steps for Using Analytics to Gain Value from Text and Unstructured ContentThis TDWI Checklist Report discusses the relevance of text analytics for improving user experiences with the semi-structured and unstructured textual big data now at their disposal.

White Paper Using Hybrid Cloud Capabilities for True Omnichannel MarketingSeamless, agile customer interactions require a marketing system that can collect data about a customer’s interactions and behavior across all touch points, regardless of underlying technology. Learn how SAS Customer Intelligence 360 lets you use both cloud and on-site channels and data to create an omnichannel marketing solution.

White Paper Getting to Why in Omnichannel Marketing Attribution

This paper explores the role of advanced analytical tools in understanding customers, driving marketing effectiveness and optimizing strategies and tactics to maximize business results.

White Paper Text Analytics in GovernmentHow can federal, state and local government agencies capture, manage, and use the massive volumes of unstructured text data available to them? This paper explores how agencies can invest in technologies such as text analysis to help them unlock insights hidden in their "big data."

White Paper Power your digital transformation with guided analytics

Marketers today must deploy a wide range of advanced analytics with total transparency and without needing to be a data scientist to evaluate the results. SAS provides the most complete analytics solutions for marketers.

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The Forrester Wave^™: Digital Decisioning Platforms, Q4 2020