SAS Retail Analytics Cruise

16 March 2017 | Lotus Mega Yacht, Dubai Marina, Pier 7


Why attend

Increased consumer demand and competitive dynamics provide organizations a tremendous opportunity as well as a great challenge in creating market differentiation, attracting new & retaining high value customers.

Companies must therefore work towards achieving goals such as excelling in Customer experience, accelerating top line, and improved operational efficiencies. This calls for efficient decision-making, which in turn is bettered by valuable and timely Business insights.

There are significant changes in retail industry fueled by advanced analytics such as:

  • Increased adoption of mobile channels for click-collect
  • Introduction of in-store sensors which provide location proximity
  • Customer expectations on omni-channel loyalty programs
  • Demand for real-time targeted marketing offers
  • Advanced Forecasting & Optimization of Inventory
  • Promotion and Markdown Optimization using Machine Learning

A large amount of historical data is available to tap into the power of analytics, however many organizations are not equipped to leverage this information adequately to understand and plan their business in a scientific, structured and systematic way.

SAS enables you to unearth this valuable information from your retail systems and provide you with granular insights to let you make the best business decisions in order to deliver premier quality and process efficiency across your enterprise and help you create a world-class business that can boast highest levels of customer satisfaction.

What’s more, our analytics solutions help you better understand concepts pertaining to operational costs, cash flows, and margins. Aligning your operations with budget planning, the solution fosters stringent cost control methods in line with the organization's strategic direction.

We invite you to join us on the 16th of March, for a Cruise on the Lotus Mega Yacht to witness the next generation of analytics and how it can be put to use to solve the most crucial challenges.

The Cruise will feature sessions from domain and industry experts on using Analytics for Demand forecasting and planning optimization, Customer intelligence and Retail Analytics, in order to help our organizations to be more competitive, reduce operational costs, increase revenues and optimize profitability and shareholders value.


Thursday, Mar. 16 
10:00 - 11:30Registration, Welcome Refreshments & Networking
11:30 Lotus Yacht leaves the Marina
11:30 - 12:30 Enjoying the Scenery - Leaving the Marina
12:30 - 12:40Welcome Note
Marcel Yammine, General Manager, Gulf and Emerging Markets - SAS
12:40 - 1:20
Introduction to Retail Analytics
Yigit Karabag, Head of Information Management & Analytics Practice - Middle East, Turkey & Africa - SAS
1:20 - 1:40Incubation of advanced analytics in a traditional retailer
Sameer Jain, Head, Strategic Projects - Landmark Group
1:40 - 2:00Retail Customer Targeting and Segmentation using Advanced Analytics
Ismail Parsa, Chief Data Scientist - Hepsiburada
2:00 - 2:40Retail Pricing Optimization
Alex Barnes, Retail Analytics Expert
2:40 - 4:00Networking Lunch
4:00 - 4:30OmniChannel Customer Experience
Celal Kavuklu, Business Solutions Manager, Customer Intelligence - SAS
4:30 - 5:00Demand Forecasting & Planning
Dmitry Magas, Retail Analytics Expert
5:00 - 5:30Loss Prevention and Procurement Fraud
Chris McAuley, Director, Fraud and Financial Crimes Unit - SAS
5:30 - 5:45Closing Remarks
Yigit Karabag, Head of Information Management & Analytics Practice - Middle East, Turkey & Africa - SAS
5:45 - 7:00Enjoying the Scenery - Cruising Back to Dubai Marina


Lotus 220 - Mega Yacht,
Pier 7, Near Marina Mall,
Dubai Marina

For more information on the yacht click here


All the attendees of the event will receive either one of the below books for absolutely FREE. You can download an excerpt of each book below which will give you an insight on what the book is all about.

The Analytical Marketer: How to Transform Your Marketing Organization by Adele Sweetwood, Head of Global Marketing at SAS.

Read excerpt

Invited Job Titles - Who Should Attend?

Attendance is strictly for the relevant Job titles and decision makers from the relevant Retail industries, the below titles are included:

  • C-Level: CMO, CIO, CEO & CTO
  • Head of Marketing/ Marketing Director/ Marketing Manager
  • Digital Marketing Director/ Manager
  • Head of Loyalty/ Customer Retention/ Director/ Manager
  • Head of CRM/ Director/ Manager
  • Head of Customers Experience/ Director/ Manager
  • Head of Procurement/ Director/ Manager
  • Head of Pricing Optimization/ Director/ Manager


  • Head of Analytics/ BI/ Director/ Manager
  • Head of Business Intelligence/ Director/ Manager
  • Head of Supply Chain/ Logistics/ Director/ Manager
  • Inventory Managers
  • Head of Demand Planning
  • Head of Strategy
  • Head of IT/ Director/ Manager
  • Head of Customer Insights - Engagement/ Director/ Manager

This event is no longer available for registration.


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