SAS | The Power to Know

Sherif Fathy

Sales Manager, SAS Middle East
Sherif is an Analytics Expert with almost 20 years of experience in Technology and Business solutions, he has an Engineering degree from Ain Shams University in 1997, joined SAS in 2008 and has contributed to a lot of Academic and commercial projects in the Middle East region to support business organizations to leverage the analytics advantage to make better decisions.


Yigit Karabag

Practise Manager, Information Management & Analytics, SAS Middle East, Turkey & Africa
Yigit is SAS’ Information Management & Analytics Practice Manager since April 2014. He has 15 years of domain experience in information management and has been involved in large scale projects dealing with structured and unstructured data across the banking, telco and public sectors respectively.

Yigit is also a board member for various data management organizations and a regular speaker at data management & data governance events. He holds a degree in Computer technology and Programming from Bilkent University in Ankara, Turkey.

David Cosgrave

Customer Intelligence Lead, SAS Middle East, Africa and Turkey
David leads SAS’s Customer Intelligence team in Middle East, Africa and Turkey. Over 10 years of experience in CRM and Customer Engagement has given him deep insights into how to delight customers and build brand loyalty. David helps large enterprises across the region to use their customer data to build insights and empower action to deliver world-class customer experiences. Connect with David on Twitter at @davidcosgrave.

AJ Coetzee

Antoine Coetzee (AJ)

Principal Business Solution Manager, Analytics Platform, SAS Middle East and Francophone Africa (MEFA)
As a 19 year veteran of SAS; AJ is an expert in applying the analytics life cycle methodologies and processes to customer challenges to ensure monetization of all aspects of the decision cycle for customers.

AJ is well versed in all aspects of the SAS Analytics Platform architecture and spends his time helping customers unlock value from any data. Read more.

Robert A. (Bob) Davis

Principal Industry Consultant - Retail Practice, SAS Institute
Robert A. (Bob) Davis is a Principal Industry Consultant in the Supply Chain Management Solutions group at SAS Institute. From 2000 to 2013 Davis held various SAS roles in Product Management supporting Inventory Optimization and Supply Chain Cost Analysis.  Prior to joining SAS, Davis worked for over 20 years with Nestle and ConAgra in their Grocery Products divisions. During that time, he helped develop best practices in account management, trade spending analysis, and replenishment planning. He received national awards for excellence in sales and business management.

While at SAS, Davis has helped SAS develop expertise in supply chain cost analysis in the fast-moving consumer products industry, inventory optimization, service parts optimization, and sales and operations planning. He is a recognized global expert in multi-echelon inventory and replenishment optimization. He has written a book on the subject of optimization titled, “Demand Driven Inventory Optimization and Replenishment” He has been featured as a speaker and writer on the topics of demand-driven supply chains and service chain processes at such events as the SAS Global Forum, Council of Logistics Management, Institute of Business Forecasting, Logicon, BetterManagement Live, Beet Fusion and Frontline's Supply Chain Week.


Event Details

Tuesday, 10 May 2016

8:30 am to 2:00 pm

Burj Al Arab
(view location map)


Please contact:

Abdelrahman Muneer

Sherif Fathy

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