Balancing Fraud Detection and the Customer Experience

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Balancing Fraud Detection and the Customer Experience

Why it can be more important to identify the good customers than the fraudulent ones


Look beyond device-based authentication, beyond static identity data, beyond usernames and passwords. It’s time to modernize the concept of identity for the digital world and capture the digital identity users create as they transact online. Businesses that gain a holistic view of an identity – based on online and offline attributes – can seamlessly authenticate good customers and spot the fraudulent or hijacked identities – in real time.

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