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Combining Analytics and Structured Judgment: A Step-By-Step Guide for New Product Forecasting

presented by SAS


New product launches are the most difficult to forecast. The uncertainty associated with a new product is much greater than that of forecasting older, more mature products. This uncertainty and the lack of historical data make traditional time series techniques unreliable. But using historical data associated with similar, previously launched products, combined with your domain knowledge in a structured process, can be an effective approach to forecast the demand for new products.