As a Global Industry Principal, Irene Xu continuously analyzes the evolution of banking throughout the world and has key responsibilities in the APAC region. With deep expertise in advanced analytics, financial analysis, business applications and optimization, Irene provides niche advisory services and thought leadership to banks and other financial institutions, supporting them along their digital transformation journeys and guiding their efforts to turn data into insights they can act on while deriving maximum business value. In her role, she focuses on presenting and promoting SAS' strategy and viewpoints to senior financial executives, partners, analysts and influencers, as well as developing relevant narratives and supporting content.
Prior to joining SAS in December 2014, Irene was the Head of Decision Management for Citibank Singapore. She managed a team of more than 30 analysts who were responsible for leveraging business analytics to shape business strategy, finding untapped business opportunities and deriving tangible value from business insights. Irene was also a senior member of the APAC Decision Management leadership team, overseeing information management and big data strategy for Citibank Asia Pacific.
Irene actively participated in analytics talent development in Singapore, where she served a five-year term – from 2011 to 2016 – as a member of Singapore InfoComm Competency Framework Steering Committee under the Singapore government agency IDA.
Irene holds an EMBA from the University of Southern Queensland in Australia.
"I am passionate about encouraging our banking customers to be curious and innovative in applying analytics and AI to make better decisions. I'm continuously exploring and analyzing how things like digital banking and fintech are influencing the evolution of banking throughout the world, and particularly in the APAC region." Irene Xu Global Industry Principal, Banking Singapore-Based