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Customer Intelligence

Unprecedented clarity. Confident marketing. Superior customer experiences.

Gartner positions SAS as a Leader in the Magic Quadrant for Digital Marketing Analytics

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Engage customers with confidence.

Use data, analytics and insights on prospects and customers to create relevant, individualized experiences in real time. Map out an ideal journey that’s not only satisfying to the customer, it’s also valuable to your organization. SAS provides a unified, open analytics platform with unmatched breadth and depth to help you engage with customers, right when it matters.



Visit SAS Insights, your source for top marketing analytics news, views and best practices.

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Customer Intelligence Assessment Tool

How confident are you in your marketing approach?

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Take stock of your digital marketing approach with the Marketing Confidence Quotient. This assessment tool quickly identifies and scores your company's strengths and weaknesses across four marketing dimensions: data management, analytics use, process integration and business alignment. It's like having your own personal marketing adviser.

Get advice and quick tips specific to your needs.

Understand how to prioritize your marketing efforts.

See how you compare with your peers and businesses in other industries.

Are you ready?

Get your score now!

What People Are Saying

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"We did a financial analysis of the implementation, and we found that we were getting an internal rate of return of 137 percent."

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SAS is a leader in The Forrester Wave: Cross-Channel Campaign Management for 2016

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"By finding out how each customer group moves on the basis of the data, it is possible to determine customer service improvements and target marketing subjects, and this has aided the success of a number of campaigns."

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