"Nobody will ever complain when you give them too much value." – Daniel Newman
In this video, Newman explains that marketers can take advantage of machine learning techniques to identify the crucial data in real-time to respond with speed and relevance to customer need in our "Age of Immediacy."
Free white paper
- Article Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
- Series The value of marketing metrics at VisaMarketing metrics are the bane of many marketing teams, but at Visa metrics not only matter but make a real difference in strategy and brand value.
- Article Four multichannel marketing strategies that deliver exceptional customer experiencesMultichannel marketing is being able to accurately identify your customers no matter where they choose to engage with you. Here are the strategies you'll need to employ to create detailed road maps for every customer.
- Article Banking on big (and small) data to understand your customerHow can banks understand customers in the digital world? By combining the small data view with big data approaches. The result: personalized digital marketing.