Agenda

Data Driven Customer Journey 

Surprise your customer with a unique and personalized customer experience

29 Ιουνίου | 9:00 - 13:30 | gazARTE

Middle aged man and social network
Data Driven Customer Journey 
9:00-9:30

Welcome Coffee & Registration

9:30-9:40

Welcome
Elpida Kallia, Marketing Manager, SAS Greece & Eastern Europe

9:40-10:00

One Size does not fit all: The power of Personalization
Fotis Antonopoulos - Group eCommerce Director at the Fais Group of Companies / President of the Board, eGreek Ecommerce Association (GR.EC.A)

10:00-10:20

Driving Marketing with Confidence
Contextual Customer Engagement: How relevance drives results!

Rene van der Laan , Director Global Practice, Customer Intelligence, SAS

10:20-10:45Demonstration:
"Real-time omni-channel personalization with SAS Customer Intelligence 360"
Rob Taylor, Principal Business Solutions Manager, Customer Intelligence, SAS
Customer Intelligence Showcases - Insights Session
10:45-11:10Accenture
Best Practice Showcases from Insurance and Retail
Georgios Passalis, Senior Manager, Accenture
11:10-11:25Coffee Break
11:25-11:50UK's second largest pureplay digital retailer
Shop Direct drives ground-breaking personalisation with SAS® Analytics
Nick Carrel, Head of FS Decision Analytics, Shop Direct
11:50-12:10

Piraeus Bank
Voice of the customer: driving innovation at Piraeus Bank
Nancy Zachariadou, Assistant Manager Customer Experience & Loyalty, Piraeus Bank

12:10-12:45

Presentation & Demonstration: 
Mapping the Customer Journey: What it takes! 
Capture any data from any touchpoint, visualize and explore it to deliver compelling customer experience
Federico Alberto Pozzi, Senior Solutions Specialist Integrated Marketing Management & Analytics, SAS

12:45-13:30

Panel DiscussionMyths & Truths on Customer Experience

The last section of the conference puts in open dialogue the most popular approaches and the sexy buzzwords that are included in the business dictionary resulting from the rapid modernization of the strategies and tactics in approaching the customer/s.

Moderator: Markos Fragkoulopoulos, President Governing Committee, Hellenic Institute of Marketing (EIM – EEDE)

Participants:

  • Stelios Mantas, Customer Analytics & CRM Manager, National Bank of Greece
  • Ioannis Tsiliras, Consumer CRM & Channel Management Director, COSMOTE
  • Thanassis Kalogiros, Revenue Manager, Minoan Lines
  • Eleftherios Giannakoudakis,  Marketing Manager, Shell Greece (Coral S.A.) 
  • Georgios Daskalelos, Marketing Manager, Volterra SA
13:30-14:30

Lunch

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