Agenda
Data Driven Customer Journey
Surprise your customer with a unique and personalized customer experience
29 Ιουνίου | 9:00 - 13:30 | gazARTE
Data Driven Customer Journey | |
9:00-9:30 | Welcome Coffee & Registration |
9:30-9:40 | Welcome |
9:40-10:00 | One Size does not fit all: The power of Personalization |
10:00-10:20 | Driving Marketing with Confidence |
10:20-10:45 | Demonstration: "Real-time omni-channel personalization with SAS Customer Intelligence 360" Rob Taylor, Principal Business Solutions Manager, Customer Intelligence, SAS |
Customer Intelligence Showcases - Insights Session | |
10:45-11:10 | Accenture Best Practice Showcases from Insurance and Retail Georgios Passalis, Senior Manager, Accenture |
11:10-11:25 | Coffee Break |
11:25-11:50 | UK's second largest pureplay digital retailer Shop Direct drives ground-breaking personalisation with SAS® Analytics Nick Carrel, Head of FS Decision Analytics, Shop Direct |
11:50-12:10 | Piraeus Bank |
12:10-12:45 | Presentation & Demonstration: |
12:45-13:30 | Panel Discussion: Myths & Truths on Customer Experience The last section of the conference puts in open dialogue the most popular approaches and the sexy buzzwords that are included in the business dictionary resulting from the rapid modernization of the strategies and tactics in approaching the customer/s. Participants:
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13:30-14:30 | Lunch |