SAS | The Power to Know

Agenda **in progress

8:45-9:20Registration & Welcome Coffee
9:20-9:30

Welcome

Elpida Kallia | Marketing Manager, SAS Greece, Cyprus, Bulgaria

9:30-9:45

Key Marketing Trends & Developments in 2015

Markos Fragoulopoulos | President, Hellenic Institute of Marketing & Deputy General Manager, Sales & Marketing Director Interamerican

9:45–10:30

Value-driven marketing with a true contextual omni-channel communication:

The SAS Customer Decision Hub for Marketers

Ioannis Stavridis | Senior Business Solutions Manager, SAS Center of Excellence, Integrated Marketing Management

10:30–11:45

Live Role Play Demo - financial services, telecommunications, retail industries.

Vaia Tziagka | Customer Intelligence Domain Expert, SAS Greece, Cyprus, Bulgaria

Ioannis Stavridis | Senior Business Solutions Manager, SAS CoE ΙΜΜ

10:45–11:00Coffee Break
11:00-12:25

Best Practices  & Insights Session

  • Banking Industry
    Athina Kanioura | Managing Director, Accenture Analytics
  • Telecommunication - Telenor Norway
    "Radical Change in 1-to-1 Sales through Innovative Next Product to Buy Concept"
    Jens Mosbergvik | Project Manager Automated Sales Tips, Telenor Norway
  • Insurance Industry - CPP , Vienna Insurance Group Case Study
    Igor Rolínek | Head of Marketing and Public Relations Division – CPP, Vienna Insurance Group
  • Visualization: Get on the fly insight of your marketing activities – Live Demo
    Konstantinos Mpahas | Project Manager, SAS Greece, Cyprus, Bulgaria
12:25-12:55

Q&A/Open discussion – Grasp insight from the experts

Ioannis Tsiliras | OTE Consumer CRM & Channel Management Director

Athina Kanioura | Accenture

Ioannis Stavridis | SAS Center of Excellence, Integrated Marketing Management

12:55Buffet Lunch
12:30One-to-One meetings with SAS experts and SAS customers*

*Participants should have requested the meeting at the registration process
  

 

After the event participants will have the opportunity to participate in One-to-One meetings with SAS Experts and Companies that will present the best practices - the meeting request should be submitted during the registration.

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