SAS | The Power to Know
Blue radiance
cq5dam.thumbnail.319.319
White Paper

Shopper Insights to Improve Retail Loyalty Programs

About this paper

The escalating proliferation of retailer customer loyalty programs has led many to question the return on their program investment. While there is debate on the best set of outcomes to measure the ROI, one of the most widely accepted metrics is retailer loyalty. As with any product, service or program innovation, sustained loyalty program growth through differentiation is made possible with customer insights. The need for these consumer insights and data-driven recommendations is the reason for this collaborative research study between SAS and the Kellogg School of Management.

Leveraging Kellogg’s experiential learning initiative, SAS worked with a group of MBA marketing research students to pursue a rigorous study to uncover relevant consumer insights about what drives retailer loyalty. The purpose of those insights is to provide guidance for how retailers can improve their loyalty programs.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

Sie haben bereits ein SAS Profil? Dieses Formular automatisch ausfüllen Einloggen

 
 Herr
 Frau
*
*
*
*
 
*
 

Ihre persönlichen Daten werden gemäß dem SAS Privacy Statement behandelt.

 
  Ja, ich möchte von SAS Institute Inc. und seinen Tochterunternehmen per E-Mail Informationen zu SAS Produkten, Studien, White Paper und Veranstaltungen erhalten.
 
 

Back to Top