Today, customers are interacting with your product and your brand through multiple digital and analog channels. To make the most of your marketing efforts, it’s important to understand how those channels work together to create sales and conversions. You can measure channels with traditional means, counting ad clicks and site visits, but on their own, reports and numbers offer few insights to customer behavior. In fact, making sense of so much data can be overwhelming. In the end, marketers are often left with more questions than answers. Some of those questions may include: How do you make sense of the data? How do you attribute customer responses to marketing actions? And how do you measure the customer experience?
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