The Forrester Wave™

Zusammenfassung

Customer analytics users want help across the analytics process. They expect vendors to cater their solutions to four core activities in the analytics process - data management, analytics production, analytics consumption, and analytics activation - and at the same time deliver customer-focused applications. Forrester sees four primary approaches to the customer analytics market, with vendors seeking differentiation in one or many of these approaches. These include analytical prowess, execution, automation, and usability. The report shows how the market analyst evaluated SAS as a leader in this market area.