Zusammenfassung
Of all the businesses people interact with on a daily basis, financial services firms generally hold the most personal information. This might suggest that banks, insurance companies and other financial institutions have a big leg up on other industries in deeply understanding their customers’ needs, wants and behaviors. Yet this does not seem to be the case. There are two likely explanations. First, some financial services firms have been reluctant to use data that might be perceived as privileged. Second, banks tend to follow traditional organizational models with information sequestered in silos. This is beginning to change, according to a global survey among executives conducted by the Economist Intelligence Unit (EIU) with sponsorship from SAS.
Über SAS
SAS ist weltweit Marktführer im Bereich Analytics. Kunden weltweit setzen innovative Software und Services von SAS ein, um Daten in Wissen zu verwandeln und intelligente Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.