Intelligence Quarterly

Zusammenfassung

Digital media is an ever-growing, ever-present source of entertainment, news, shopping and social interaction. Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are relevant, and offers tailored to their needs and preferences. Learn how to meet their expectations with orchestration and interaction solutions that will help you keep customers fully engaged, and read on to hear how other top companies are doing just that.